2. Video Content for Website Traffic
Video is known to be more engaging than written content or images. When you know your current and potential audience well you’re able to cater your video content to their wants and needs. It increases your visibility to who you want to specifically reach, eventually drawing the potential customer in enough to be motivated to visit your site and therefore creating website traffic.
Because video has higher engagement, it is known to keep your potential customers interested for longer. This keeps visitors on your site for longer, increasing the chance of them finding more content that is interesting to them. This again keeps them on your site longer and also increases the chance of them returning to your site again in the future.
Increased visibility through video content helps you to be more easily found and located by your desired audience. Make sure you post your videos where they can be shared. This will increase visibility and reach. Remember that with increased visibility there’s a chance of increased visits to your actual website.
3. Email Marketing for Website Traffic
Email marketing has the power to be very effective in driving website traffic and increasing the chance of converting your leads to sales. Personalise these emails to suit the needs and interests of each specific potential customer. Personalisation helps foster a more personal relationship between you and your audience. When building your email list, you want to focus on those engaged potential customers. The ones that are genuinely interested in your products and what your business does and is about. By creating lists like these, personalisation is easy as you know they are already interested in what you have to offer.
Use your CTAs in email marketing as well as. You should not bombard your reader with multiple CTAs but encourage them to be heading to your site, whether directly to your homepage, a landing page on your site or maybe to your blog or online newsletter. Using CTAs can really help in creating website traffic.
Consistency is key in email marketing, keep in contact with your potential site visitors. Don’t let them feel like you have forgotten them. Email consistently with topics both suited to your business and suited to their needs and interests. By remaining consistent, you are representing your brand and building a good reputation for your business. Remember that if your target market has no reason to trust you or consider you reputable, why would they visit your website to learn more?
Website traffic is the key to success for online businesses. You need your target market visiting your site, becoming leads and eventually converting to sales in order to be a successful business. While SEO has the power to bring in website traffic by making your site more search engine friendly, you need to remember your other channels to build this traffic and maximise your success.