Above the fold design is an important thing to consider in website design. Your website is the place online where your target audience can get a taste of who your business really is. If it is built effectively it can help your brand identity and can have many different pages to really show your audience who you are.
One of the most important part of a website is your above the fold section. That is, the content that your audience sees before they scroll. This is the place where their attention is actually gained and where visitors/ potential customers make the decision to stay on or leave your site.
Above the fold can vary in size depending on so many factors. These include what type of screen is being used to look at your site or how big the screen is etc. Try to get as much of the key information you need in the above the fold section to suit most of these different viewing options.
Visitors spend as little as 15 seconds on a website and it’s safe to assume that most of that time is spent on the above the fold section of the site they have clicked onto. By winning visitors (potential customers) over you are increasing your chance of sales.
By placing specific content above the fold, you can increase the conversion rates, the chances of a future sell and creating a long-term customer for your business. Place your most important and engagement provoking content above the fold and the chances of success for your business will increase dramatically.
You want to take your visitors on a journey when they visit your site. You don’t just bombard them with CTAs and information. Use your above the fold section to invite them on this journey. Encourage them to want to stay on your site because of your site’s inviting nature.
In your above the fold section you should include:
- Unique Selling Proposition (USP)
- Brief Explanation of your products/ services (what your brand has to offer)
- Brand logo
- Navigation bar/ menu that is engaging and effective
- Contact Page link easily located
- CTA
- Email subscription
Ultimately what you include in your above the fold section is up to you. Try to imagine you are a newspaper or magazine editor. You want your audience captivated by the front page don’t you? So, you put all of your most interesting and eye-catching information on the front cover, right?
Think of your above the fold section of your website as your front cover. Make your visitors want to read on by giving them the most useful and interesting information straight away. Your customers aren’t here to give your website a chance, you need to be the most appealing of your competition. Use your above the fold to make them want to stay on your site. Make them come back to your site again.
In your above the fold section you should include:
- Unique Selling Proposition (USP)
- Brief Explanation of your products/ services (what your brand has to offer)
- Brand logo
- Navigation bar/ menu that is engaging and effective
- Contact Page link easily located
- CTA
- Email subscription
Ultimately what you include in your above the fold section is up to you. Try to imagine you are a newspaper or magazine editor. You want your audience captivated by the front page don’t you? So, you put all of your most interesting and eye-catching information on the front cover, right?
Think of your above the fold section of your website as your front cover. Make your visitors want to read on by giving them the most useful and interesting information straight away. Your customers aren’t here to give your website a chance, you need to be the most appealing of your competition. Use your above the fold to make them want to stay on your site. Make them come back to your site again.
