Author: Nardia Byrnes


Why Updating Your Website Could Be Your Best Decision Of 2019

Updating your website can be a huge process and it can take quite a bit of time to fully get the new vision for it right. While it can take a while to put it all together and it can be a time consuming process, there are many reasons that updating your website could be…
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How AI is Going to Transform Marketing Campaigns

Artificial intelligence (AI) is one of the most significant and important trends right now. And it’s conveniently come at a time when marketing has completely transformed to encompass a much larger group of interconnected tasks and mechanisms. A lot of people currently view AI as the potentially for a virtual assistant but it is truly…
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construction leads

Using Social Media to Generate Construction Leads

Generating effective leads for construction companies is important, just like any other business. At DigiKat, we understand that each industry is different and requires unique approaches in order to have success. While the general process and channels to be explored can work for all types of industries overall, focusing on what will work for your…
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Marketing Psychographics for Different Generations

As a marketer, you would understand the need to segment your audience. Typically this segmentation focuses on age, gender, education, household income, and other demographic characteristics. Demographics are an easy way to understand the ‘who’ aspect of your target audience, but they do miss out on the ‘what, how and why’ audiences react and respond…
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micro influencer

Micro-Influencers: Better Than Macro-Influencers?

Influencer marketing is one of the most effective forms of marketing in the digital world. It has the capability to reach audiences on a whole new level and is essentially a paid form of word-of-mouth marketing. Micro-influencers are those who have a smaller following of around 10,000 to 100,000. These influencers typically engage more regularly…
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DigiKat is Heading Into The Newcastle Market

DigiKat is coming to Newcastle! We are so excited to be expanding our services into the Newcastle market. We are looking forward to collaborating with new businesses in the Newcastle region and expanding our services to suit these businesses. DigiKat has been fortunate to build a great customer base in another great regional city, Tamworth and it’s…
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digital marketing strategy

3 Ways to Improve Your Digital Marketing Strategy

The digital marketing world is one that moves at a rapid pace. Filled with changes and advancements every single day. If you can’t keep up with your digital marketing strategy, you’ll be left behind while other businesses thrive as they keep up with every trend and act in accordance with what is currently working in…
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email marketing

What to Expect From Email Marketing in 2019

It’s a common misconception over the last year or so that email marketing is either dead or dying. A misconception that could not be further from the truth. Email’s relevance continues to shine through even as so many new marketing tactics and platforms arise. It has always had a personal edge compared to other marketing…
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6 Digital Marketing Trends to Look Out For in 2019

In 2019, we can expect to see some new and already existing marketing trends really develop and expand. It is predicted to be a year of growth for so many different industries and digital marketing and the online world are no exception to this. Read on to learn more about 6 digital marketing trends we…
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