Category: Marketing

3 Tips To Help In Becoming A Successful Content Creator

Successful content creators have many traits and habits that contribute to their ability. The basic understanding is of course you need to be original in what you write and you need to be creative and clever in how you write. But there can be so much more that really puts you above the competition in…
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SEO

Should You Be Using PPC or SEO?

Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two different ways to have you website and content found through search engines like Google, Yahoo or Bing. These two different ways to be found on search engines have their benefits and their downfalls. They both have the potential to help with branding, awareness, credibility,…
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Aligning Sales and Marketing to Become ‘Smarketing’

In most businesses that work around marketing and sales, they have separate teams to deal with these two different areas of work. Another approach to these two complex areas of business is to align the two through effective communication to become something called smarketing. Great word isn’t it?   The goal around this unique word…
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DigiKat

DigiKat’s Business Growth and Automation 2018 Event

Wednesday 28 November, DigiKat will be hosting its first ever event. The Business Growth & Automation 2018 event is targeted at small to medium sized business owners. This will be an evening event and is aimed at business owners wanting to grow sales, margins and become more streamlined overall as a business. This evening will…
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customer onboarding

Customer Onboarding: How To Guide For Ultimate Success

A few blogs back, we talked about why you should be onboarding your customers. If you didn’t see that blog, click here to learn more about what customer onboarding is and why it is so important. So, now we understand what it is and it’s important, let’s talk about how to do it effectively.  …
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video marketing

Why Your Business Should Be Using Video Marketing

Video marketing is an ever increasingly relevant form of marketing for businesses. According to YouTube’s findings, there are about 1 billion hours worth of views on YouTube videos every single day around the world. The average watch time for an individual is 40 minutes a day. And overall, it is predicted that by 2019 video…
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customer onboarding

Why Customer Onboarding Is So Important

Customer onboarding is a really crucial process for businesses. Why? Because how you onboard your customers completely shapes your customers’ entire lifetime within your business. This importance means you cannot just guess when it comes to onboarding your customers or clients.   Creating customers for your business isn’t just about having a good product that…
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influencer marketing to older generations

Influencer Marketing to Older Generations

Influencer marketing is not just for millennials, despite what some might try to convince you. The beauty of influencer marketing for millennials is actually the same for older generations. They’re so resistant to typical ads that they aren’t responding to them well. Using influencers for older generations works quite similar to using them for the…
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Contextual Marketing (Inbound Strategy)

Inbound marketing focuses on drawing specific customers in through tailored content you know they are going to be interested in. Its focus is delivering the right content at the right moment. Contextual marketing works well as part of your inbound strategy as it focuses deeply on who you are targeting and how. It creates a…
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Unit Economics: Measuring What Matters in Marketing

Unit economics. They’re what DigiKat is founded on and they’re one of the most important tools in marketing for measuring ROI (return on investment). The term unit economics sounds like it’s very complex and fancy, but it’s actually a really simple concept. Unit economics are the revenues and costs associated with a business model. They…
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