Category: Social Media

micro influencer

Micro-Influencers: Better Than Macro-Influencers?

Influencer marketing is one of the most effective forms of marketing in the digital world. It has the capability to reach audiences on a whole new level and is essentially a paid form of word-of-mouth marketing. Micro-influencers are those who have a smaller following of around 10,000 to 100,000. These influencers typically engage more regularly…
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digital marketing strategy

3 Ways to Improve Your Digital Marketing Strategy

The digital marketing world is one that moves at a rapid pace. Filled with changes and advancements every single day. If you can’t keep up with your digital marketing strategy, you’ll be left behind while other businesses thrive as they keep up with every trend and act in accordance with what is currently working in…
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video marketing

Why Your Business Should Be Using Video Marketing

Video marketing is an ever increasingly relevant form of marketing for businesses. According to YouTube’s findings, there are about 1 billion hours worth of views on YouTube videos every single day around the world. The average watch time for an individual is 40 minutes a day. And overall, it is predicted that by 2019 video…
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influencer marketing to older generations

Influencer Marketing to Older Generations

Influencer marketing is not just for millennials, despite what some might try to convince you. The beauty of influencer marketing for millennials is actually the same for older generations. They’re so resistant to typical ads that they aren’t responding to them well. Using influencers for older generations works quite similar to using them for the…
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3 Tactics to Drive Website Traffic That Aren’t SEO

SEO or search engine optimisation continues to hold great influence and power in generating website traffic. SEO is one of the most powerful organic tools businesses online have available to them. It works because it focuses on a target market that is looking for what you have to offer.   But SEO can also be…
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SEO and Social Media

The Relationship Between SEO and Social Media

SEO can be seen as a very simple concept. Use a keyword to get yourself found on search engines. It’s typically effective. And it’s free. And while it still does work under this rather simple approach, with it’s constant organic use and the heavy competition, it’s time for businesses to be smarter when it comes…
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Influencer Marketing

Influencer Marketing: Are You Using It?

Influencer marketing is bigger than ever with the absolute explosion of Instagram and other social media platforms.   Why Influencer Marketing? It’s Not Pushy Influencer marketing is completely not pushy. You aren’t forcing something on your target audience and are using a method of reaching out to them that they will respond to well. This…
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Instagram

How to Make Your Instagram So Impressive

Although Instagram was primarily launched as a social networking platform, it is now used worldwide as a tool to promote many businesses. With the correct use and optimisation, Instagram can be placed among the most effective marketing tools for your business. However, maintaining an odd looking, lifeless Instagram account will not make much difference; you…
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Hashtags

Hashtags and Why They Are So Important in Building Your Business

“Hashtags” is a frequently used word in today’s highly digitalised society. Hashtags have become an important aspect for modern businesses to succeed in this highly competitive era, they provide a number of assistive benefits for your business. Here is an overview of hashtags and why they are so important in building your business.     What…
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YouTube

Using YouTube Content to Build Your Brand

YouTube content has completely transformed the way businesses can use social networking sites to build their business. Regardless of the scale of the business you run or to which industry it relates to, you need to seriously think about how you are going to brand it. Going beyond the traditional strategies, modern technology facilitates you…
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