Facebook has 4 main different types of ads.
You choose your ad type based on your campaign goals for your business and which ones you think will deliver the most success and potentially convert your advertising into sales.
Photo Facebook ad
Whatever your business goals are, a photo ad on Facebook or Instagram is a great way to increase awareness of who you are and what you do. A photo ad gives you a clean, simple format to use with inspiring imagery and engaging copy.
Video Facebook ad
Businesses like yours are creating their own videos to reach customers on Facebook.
With video ads, you can give your business personality, show different features of a product or just let people know who you are and what you do.
Slideshow Facebook ad
Facebook slideshow ads are video-like ads that use motion, sound and text to tell your story beautifully across devices and at every connection speed. You can create a slideshow ad in minutes from desktop or mobile and use it to tell a story that develops over time. You can even create a slideshow ad out of stock images available in the ad creation process, or use an existing video – simple!