How AI is Going to Transform Marketing Campaigns
Artificial intelligence (AI) is one of the most significant and important trends right now. And it’s conveniently come at a time when marketing has completely transformed to encompass a much larger group of interconnected tasks and mechanisms. A lot of people currently view AI as the potentially for a virtual assistant but it is truly transforming marketing in ways we couldn’t have predicted.
So, what can AI do for the marketing industry?
Provide A More Educated Approach
Data has always been a theme with marketing, but it’s difficult to take everything on board. This results in a fair bit of guesswork when it comes to ad campaigns and the overall marketing approach. AI has the capability of removing this guesswork and can create a far more educated approach. AI allows the data analysed to be more appropriately used and understood. Because the data available is that broad and plentiful, AI is the only real way to successfully analyse and understand all of the information out there to really close the gap between taking a guess and making an educated choice.
Allow You to Understand Your Audience Better
AI can give you a far deeper understanding of your audience than available before its movement into the marketing industry. AI takes understanding your audience above and beyond what it has been before. While an audience prior to this new trend involved understanding location, age, gender etc, it is now something much more. AI helps marketers understand their audience on a deeper level allowing for an understanding of specific preferences, current trends that could influence who moves in and out of the ideal audience, purchasing behaviour and more.
AI will also allow for the development of lookalike audiences that will further create even more targeted audience for marketers. This technology will soon be able to tell marketers who their audience is rather than marketers having to take so many steps in order to find that out themselves.
We have talked about content time and time again. It is king, especially when that content is quality. AI can drastically improve the ability to create quality content as it will allow for segmented and precise approach. AI machines will soon be able to create personalised content through the identification of preferences and values to create micro-content based on the needs of niche groups within a company’s audience. Using this technology as it continues to advance will become increasingly important to remain relevant and competitive when it comes to reaching your target audience effectively through your content.