After spending time creating engaging video content, it's now time to start marketing your video. It’s important to focus on the audience - depending on what audiences you’re targeting, you'll need to consider a different marketing effort.
Here, we will give tips and tricks for the most common and successful ways to promote your video content. This will ensure that your audience starts watching and engaging with your video.
After having created your engaging splash screen, optimising the content and description of the video and having uploaded the video to YouTube, it is time to start promoting!
Step 1: Add your video to your website
Rather than only uploading your video to YouTube (or Vimeo), it is also important to upload your video to your website. Buyers now go through nearly 70% of their buyer’s journey without ever reaching out to you, so it's important to embed the video in the most appropriate pages on your website.
If your video is assisting to sell a product, add it to landing pages and the product page for example. By uploading the video on these pages, you will assist users in their buyer’s journey. This will make your offering more persuasive and add a nice personalised touch to your website.
Research has shown that videos embedded on your site can help increase your conversion rate by as much as 80%. Google also values the time a user spends on the page that they clicked through on from their search engine. This means that if you can have a user watch a 30 second- or two-minute video on your website, Google will rank your website better #winning.
Step 2: Email marketing campaigns
Video makes content much more engaging for your prospects. This is also the case for email marketing. A study of nearly one billion emails has shown that emails with a video have a 96% higher open rate!
Seeing that video is such an engaging content medium, it is a no-brainer to add video to your email marketing efforts.
By adding a video to your email campaign, you can reduce the copy in your email and have a more visually appealing offering. Businesses that link to a video in their email marketing campaigns, and add to their headline, see a 6% increase in open rate.
Step 3: Email signature
Rather than only providing the video in an email marketing campaign, also add a link to your video in your email signature. This will increase awareness for the video and is more eye-catching. If you change your signature with every video that you publish it will draw attention to your signature repeatedly.
Make sure that the text that leads up to the video link is nice and catchy. Something along the lines of: “We have shared our 11 greatest tips for email marketing in a 2-minute video!” is a good example.
Step 4: Social media
What better way to share your newly created video than by posting about it on social media? As with sharing any content, social media is your best friend. It has a high engagement rate, and video performs exceptionally well.
Channels such as Facebook, Instagram, LinkedIn and Twitter are all great places to share your video. Facebook is still the most used social media platform and linking to your video on YouTube, or directly uploading it to Facebook, is a great way to gain more exposure.
Some brands are very clever about the way that they promote their video on Instagram. They create a small teaser video that they upload to Instagram and then link off to the full version. This is sure to grab attention and this approach works for Facebook and Twitter too.
Life is better with video
If you are looking to add video to your digital marketing efforts now is the time. Video is becoming more and more popular, and over 80% of all marketers have said they’re seeing a great Return on Investment (ROI) on video marketing.
DigiKat can help you produce your next video with copywriting, storyboarding and even filming and editing! Contact us if you’re like more information on our video production services.
Do you have any great video marketing campaigns running? Let us know below!
