Research data supports the idea that long-form content, such as ebooks and videos, generate more sharing on social media and have increased visibility in search engines like Google. Why?
Value and trust equals more sharing and more visibility
The answer is simple. Audiencies recognise the time and detail invested in creating ebooks and videos, they assign value and trust to this, and freely share the content based on this trust. Altogether, more sharing means more people, spending more time, reading or watching long form content. And, more views and more time on page are also positive search characteristics that are highly valued and promoted by Google’s search results.
We can help you to grow your business with content
Our content team can work with you to plan a content strategy that includes long form content.
We can research, design, publish and promote ebooks, and videos that build your brand, grow your leads and grow your business.