Tag: campaign

AI

How AI is Going to Transform Marketing Campaigns

Artificial intelligence (AI) is one of the most significant and important trends right now. And it’s conveniently come at a time when marketing has completely transformed to encompass a much larger group of interconnected tasks and mechanisms. A lot of people currently view AI as the potentially for a virtual assistant but it is truly…
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Aligning Sales and Marketing to Become ‘Smarketing’

In most businesses that work around marketing and sales, they have separate teams to deal with these two different areas of work. Another approach to these two complex areas of business is to align the two through effective communication to become something called smarketing. Great word isn’t it?   The goal around this unique word…
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Email Marketing

Best Email Marketing Practices

Structuring a highly effective and strategic email campaign is a key step to success of any modern business. However, if you intend to run such a marketing campaign, there are few practices you should be aware of. Here are some of the best practices for your understanding.   Make it Mobile Friendly Statistics show responsive…
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