Tag: marketing


Why Updating Your Website Could Be Your Best Decision Of 2019

Updating your website can be a huge process and it can take quite a bit of time to fully get the new vision for it right. While it can take a while to put it all together and it can be a time consuming process, there are many reasons that updating your website could be…
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How AI is Going to Transform Marketing Campaigns

Artificial intelligence (AI) is one of the most significant and important trends right now. And it’s conveniently come at a time when marketing has completely transformed to encompass a much larger group of interconnected tasks and mechanisms. A lot of people currently view AI as the potentially for a virtual assistant but it is truly…
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construction leads

Using Social Media to Generate Construction Leads

Generating effective leads for construction companies is important, just like any other business. At DigiKat, we understand that each industry is different and requires unique approaches in order to have success. While the general process and channels to be explored can work for all types of industries overall, focusing on what will work for your…
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micro influencer

Micro-Influencers: Better Than Macro-Influencers?

Influencer marketing is one of the most effective forms of marketing in the digital world. It has the capability to reach audiences on a whole new level and is essentially a paid form of word-of-mouth marketing. Micro-influencers are those who have a smaller following of around 10,000 to 100,000. These influencers typically engage more regularly…
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digital marketing strategy

3 Ways to Improve Your Digital Marketing Strategy

The digital marketing world is one that moves at a rapid pace. Filled with changes and advancements every single day. If you can’t keep up with your digital marketing strategy, you’ll be left behind while other businesses thrive as they keep up with every trend and act in accordance with what is currently working in…
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3 Tips To Help In Becoming A Successful Content Creator

Successful content creators have many traits and habits that contribute to their ability. The basic understanding is of course you need to be original in what you write and you need to be creative and clever in how you write. But there can be so much more that really puts you above the competition in…
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Aligning Sales and Marketing to Become ‘Smarketing’

In most businesses that work around marketing and sales, they have separate teams to deal with these two different areas of work. Another approach to these two complex areas of business is to align the two through effective communication to become something called smarketing. Great word isn’t it?   The goal around this unique word…
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Financial Marketer

Things to Know for Inbound as a Financial Marketer

Inbound marketing is important for any kind of business online, without a doubt. But we’re going to look more specifically at financial institutes and banks specifically in this blog to really understand why it is so crucial for their type of business. Inbound marketing helps financial institutes to better engage with their audience. And it…
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customer onboarding

Customer Onboarding: How To Guide For Ultimate Success

A few blogs back, we talked about why you should be onboarding your customers. If you didn’t see that blog, click here to learn more about what customer onboarding is and why it is so important. So, now we understand what it is and it’s important, let’s talk about how to do it effectively.  …
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video marketing

Why Your Business Should Be Using Video Marketing

Video marketing is an ever increasingly relevant form of marketing for businesses. According to YouTube’s findings, there are about 1 billion hours worth of views on YouTube videos every single day around the world. The average watch time for an individual is 40 minutes a day. And overall, it is predicted that by 2019 video…
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