Tag: millennials


Marketing Psychographics for Different Generations

As a marketer, you would understand the need to segment your audience. Typically this segmentation focuses on age, gender, education, household income, and other demographic characteristics. Demographics are an easy way to understand the ‘who’ aspect of your target audience, but they do miss out on the ‘what, how and why’ audiences react and respond…
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Marketing to Millennials: The Ultimate Digital Conundrum

Digital marketing is not a one size fits all concept. We’ve said that more than once before and we are bound to say it again. Digital marketing is a complex enough way to get sales leads for your business. By letting yourself think each digital marketing layout will work for any business, you are making…
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