Case Study: Building a Sweet Success Story for Perth Pick n Mix

At DigiKat, we love partnering with businesses that are as passionate about their products as we are about creating seamless digital solutions. Our recent collaboration with Perth Pick n Mix, a candy lover's paradise, allowed us to bring their vision to life through a stunning website build and advanced HubSpot systemisation. The result? A sweet recipe for success!

The Challenge: Crafting the Perfect Digital Experience

Perth Pick n Mix wanted to elevate their online presence to match the quality of their unique and delicious candy offerings. They needed:

• A visually engaging, user-friendly website to showcase their products.
• Streamlined sales and marketing processes powered by HubSpot.
• A robust system to engage their customers, manage abandoned carts, and promote seasonal campaigns.

Our Solution: The DigiKat Touch

To meet these goals, we focused on two main aspects:

1. Website Build: We developed a website that not only looks fantastic but also provides an intuitive shopping experience for candy enthusiasts. From beautifully designed product pages to a seamless checkout process, we ensured every detail was optimised for usability and conversion.

Key features include:

• Dynamic Product Listings: Showcasing Perth Pick n Mix's wide range of candies, including their popular freeze-dried options.
• Mobile Optimisation: A responsive design that ensures a flawless shopping experience on any device.
• Engaging Content: Integrated blog pages to highlight recipes, tips, and product insights (check out their amazing post on Delicious Dessert Recipes for Every Occasion).

2. HubSpot Systemisation: HubSpot became the engine behind Perth Pick n Mix's marketing and sales success. Our team set up:

• Email Automation: To re-engage customers who abandoned carts, announce new product launches, and share promotional offers.
• CRM Integration: A centralised system to manage customer relationships and track interactions.
• Performance Dashboards: Real-time reporting to measure the success of campaigns and identify growth opportunities.

The Results: A Sweeter Online Presence

Since launching their new website and HubSpot-powered processes, Perth Pick n Mix has seen:

• Increased Sales: Thanks to a streamlined shopping experience and targeted email campaigns.
• Better Customer Engagement: Automated workflows that keep customers informed and excited about their products.
• Stronger Brand Presence: A visually stunning website that reflects their fun and playful identity.

Partnering for the Future

At DigiKat, we don’t just deliver projects—we create partnerships. By systemising Perth Pick n Mix’s operations, we’ve set them up for scalable growth and long-term success. We’re excited to continue supporting them as they delight customers with their incredible candy creations.

Want to learn more about their mouthwatering freeze-dried candy? Check out their blog post on Delicious Dessert Recipes for Every Occasion for inspiration! 🍬