The Challenge
Edencraft International, a leader in high-performance fibreglass trailer boats, encountered several operational challenges. Managing multiple brands, including boats, accessories, and workshop services, across disparate systems created inefficiencies and made it difficult to maintain cohesive workflows.
Their marketing efforts, including event promotions and Facebook and Google ads, required better coordination to optimise campaign management and improve lead generation. Additionally, tracking the production of their custom-built boats was a manual and time-consuming process, which increased the risk of delays and impacted their ability to provide accurate updates to customers.
These challenges underscored the need for a unified platform that could centralise their operations, streamline marketing and sales processes, and provide real-time tracking of boat production to enhance operational efficiency and improve the overall customer experience.
The Solution
To address these challenges, DigiKat implemented a comprehensive HubSpot solution tailored to Edencraft International’s unique needs. This solution provided a unified platform to streamline their operations, enhance efficiency, and improve customer experience across all aspects of their business.
First, a centralised HubSpot account was established to manage Edencraft’s multiple brands, including their boats, accessories, and workshop services. This allowed the team to oversee all operations from one platform, simplifying workflows and improving collaboration.
For their marketing efforts, HubSpot’s tools were utilised to integrate and manage campaigns seamlessly. This included setting up and tracking events, Facebook ads, and Google ads to boost lead generation and enhance brand visibility. These efforts ensured that their campaigns were better coordinated and more effective.
To address the manual and time-consuming production tracking process, a custom boat tracking system was developed within HubSpot. Each boat was assigned a unique number, enabling real-time tracking of its build progress. This improved the team's visibility and allowed them to keep customers informed with accurate updates.
Additionally, the sales pipeline was optimised to automate lead management and streamline follow-ups, ensuring that inquiries were handled promptly and efficiently. By integrating marketing, sales, and service into one platform, Edencraft was able to deliver a seamless customer journey from initial inquiry to final delivery.
This comprehensive solution improved operational efficiency and elevated Edencraft’s ability to provide a superior customer experience.
The Results
The implementation of HubSpot significantly transformed Edencraft International’s operations, delivering impactful results across multiple business areas. By centralising the management of their boat, accessory, and workshop service brands into a single platform, Edencraft streamlined their workflows and improved internal collaboration. This allowed their teams to work more efficiently and maintain a cohesive approach to managing their diverse operations.
In marketing, integrating event promotions and digital advertising campaigns, including Facebook and Google ads, led to a 40% increase in lead generation. This enhanced their market visibility and helped attract more potential customers. Additionally, creating real-time boat production tracking improved coordination between teams and reduced production timelines by 25%. This ensured that customers received accurate updates on their orders, enhancing transparency and trust.
The optimisation of sales processes, including automated pipelines and lead follow-ups, increased conversion rates by 20%, helping the company secure more deals. Furthermore, a unified customer journey across marketing, sales, and service improved the overall customer experience, leading to a 15% rise in customer satisfaction.
These results boosted operational efficiency and reinforced Edencraft’s position as a leading manufacturer of high-performance boats known for delivering quality products and exceptional service.
