Streamlining Operations and Driving Growth: EP&T Global’s Transformation with HubSpot

The Challenge

EP&T Global faced significant operational challenges due to outdated systems that hampered the alignment between their sales and marketing teams. Their sales processes were largely manual and time-consuming, leading to inefficiencies and missed opportunities. Additionally, they struggled with ineffective lead management, which made it difficult to track and nurture potential customers through the sales funnel. Perhaps most critically, the lack of visibility into their ROI left them unable to measure the effectiveness of their marketing and sales efforts accurately. This absence of clear, actionable insights hindered their ability to optimise campaigns, allocate resources effectively, and drive growth. These challenges underscored the need for a comprehensive solution to streamline operations, improve lead tracking, and provide robust reporting and analytics.

The Solution

By implementing HubSpot CRM, Sales Pro, and Marketing Pro, EP&T Global was able to automate a range of critical tasks across its sales and marketing operations. This automation streamlined processes such as lead tracking, follow-up, and reporting, significantly improving the efficiency and productivity of their teams. In addition to these tools, EP&T Global undertook a comprehensive website migration to HubSpot. This move modernised their online presence and provided a more personalised and engaging customer journey. The company could better understand customer interactions and behaviours with advanced data tracking capabilities, enabling more targeted marketing efforts and improving overall customer satisfaction. These enhancements empowered EP&T Global to optimise their operations and deliver a superior customer experience, positioning them for sustained growth in a competitive global market.

Onboarding made easy!

Mick and the team have been fantastic and highly collaborative as we look to expand both inbound and outbound lead generation. Their experience and prompt responses have made the process fulfilling and enjoyable for myself and the rest of the team. If you're looking to get the most out of the tools available with your subscription, it's definitely worth having a chat with Mick and the team.

 

Michael Willis 

The Results

EP&T Global successfully streamlined its operations by automating the handoff between marketing and sales, resulting in a more cohesive and efficient workflow. This automation provided the team with clear and actionable insights into their marketing spend and the performance of their marketing assets, allowing for better decision-making and strategy refinement. Additionally, the implementation of these systems led to significant time savings for both marketing and sales teams, enabling them to focus on higher-value tasks. The overall cost savings and improved efficiency have played a crucial role in driving the company’s growth and expanding its global footprint.