Streamlining Operations and Enhancing Customer Engagement with HubSpot
Industry
Technology
Challenge
ClevaQ, an innovative mobile ordering solution for the hospitality industry, faced challenges with fragmented systems that hindered their ability to manage customer interactions and track operational performance effectively. They needed a unified platform to streamline operations, enhance customer engagement, and improve visibility across their business.
Results
ClevaQ improved decision-making and operational efficiency with a unified platform offering full visibility into business activities. Streamlined sales and support processes boosted efficiency, while personalized interactions and enhanced service delivery increased customer satisfaction.
Key Product
Marketing Pro, Sales Pro, Service Pro
HubSpot has completely transformed the way we operate. With a unified platform, we have full visibility into our business and can engage with customers more effectively. The streamlined processes have saved us time and boosted efficiency across the board.
Lauren
ClevaQ
About ClevaQ
ClevaQ is an Australian-developed SaaS platform designed to revolutionize the hospitality industry through its innovative mobile ordering solution. Catering to both B2C and B2B markets, ClevaQ offers flexible service options, including at-table ordering, counter collection, and room service, to meet the diverse needs of hospitality venues.The Challenge
ClevaQ faced significant challenges due to fragmented systems that led to inefficiencies in managing customer interactions and tracking business performance. Their disjointed tools resulted in a lack of visibility across sales, marketing, and customer service operations.
Key issues included:
- Limited Visibility: Without a unified platform, it was challenging to gain a comprehensive view of customer behaviour and business activities.
- Inefficient Processes: Sales and support workflows were time-consuming and lacked automation, leading to operational bottlenecks.
- Disjointed Customer Experience: The lack of integration between systems created an inconsistent user experience for customers across the website and mobile app.
ClevaQ needed a centralised solution to streamline operations, enhance customer engagement, and improve overall efficiency.
The Solution
To address ClevaQ’s challenges, DigiKat implemented a comprehensive suite of HubSpot tools, including Marketing Pro, Sales Pro, and Service Pro, to unify and streamline their operations.
Key initiatives included:
- Centralised Platform: Replaced fragmented systems with HubSpot, providing a single source of truth for all business activities.
- Streamlined Sales and Support Processes: Automated workflows and pipelines were developed to enhance efficiency and reduce manual tasks.
- Enhanced Customer Engagement: Improved tracking of customer behaviour across the website and mobile app, enabling personalized interactions and targeted communication.
- Integrated Data and Insights: Provided real-time visibility into customer interactions and performance metrics, supporting better decision-making.
These solutions enabled ClevaQ to operate more efficiently while delivering a superior customer experience.
HubSpot has streamlined our operations and given us full visibility into our business. The improved efficiency and customer engagement have been a game-changer for ClevaQ.
Phil, ClevaQ
The Results
ClevaQ experienced transformative results after implementing HubSpot’s suite of tools. The unified platform provided comprehensive visibility into all business activities, enabling more informed decision-making and improved performance tracking. Automated workflows and streamlined processes significantly boosted operational efficiency, reducing the time and effort spent on manual tasks.
Customer satisfaction increased as personalised interactions and enhanced service delivery created a more engaging experience for users. Additionally, the seamless integration of HubSpot replaced previously fragmented systems, ensuring a consistent and improved user experience across both the website and mobile app. These improvements have not only optimised ClevaQ’s operations but also positioned the company for long-term growth and success in the competitive hospitality technology market.