---
title: "Case Study: Revolutionising OOH Audience Measurement with MOVE"
description: "DigiKat rebuilt MOVE's site on HubSpot Content Hub Pro, transforming it into a cutting‑edge, modular platform. The result: a dynamic digital presence that reflects MOVE’s leadership in OOH audience measurement."
image: https://www.digikat.com.au/hubfs/CleanShot%202025-07-30%20at%2011.39.18.png
---

![Untitled design - 2025-07-30T111024.837](https://www.digikat.com.au/hs-fs/hubfs/Untitled%20design%20-%202025-07-30T111024.837.png?width=200&height=83&name=Untitled%20design%20-%202025-07-30T111024.837.png)

# Case Study: Revolutionising OOH Audience Measurement with MOVE

![Screenshot 2025-07-30 at 11.11.12 am](https://www.digikat.com.au/hs-fs/hubfs/Screenshot%202025-07-30%20at%2011.11.12%20am.png?width=1911&height=922&name=Screenshot%202025-07-30%20at%2011.11.12%20am.png)

Industry

Advertising

Challenge

MOVE’s old website no longer matched the scale or innovation of their platform. It lacked impact, was hard to update, and failed to meet the needs of a fast-moving, data‑driven industry.

Results

The new site delivers a modern, intuitive, and scalable presence that reflects MOVE’s leadership in OOH. It’s visually impactful, easy to update, and built to grow with their audience measurement platform.

Key Product

Content Pro

[ moveoutdoor.com.au/ ](https://moveoutdoor.com.au/)

![CleanShot 2025-07-30 at 11.39.18](https://www.digikat.com.au/hs-fs/hubfs/CleanShot%202025-07-30%20at%2011.39.18.png?width=1396&height=870&name=CleanShot%202025-07-30%20at%2011.39.18.png)

## About MOVE

**MOVE** is Australia’s standard **audience measurement system for Out-of‑Home (OOH) advertising**, backed by the Media Federation of Australia and Australian Association of National Advertisers.

## The Challenge

MOVE is central to Australia’s OOH advertising ecosystem, providing the data media buyers and advertisers use for major decisions. Despite the launch of MOVE 2.0—which offers world-class, hour-by-hour and seasonal audience insights—their existing site looked dated, felt static, and lacked the agility to showcase their innovation. It needed a platform as dynamic and authoritative as the MOVE system itself.

![CleanShot 2025-07-30 at 11.34.11](https://www.digikat.com.au/hs-fs/hubfs/CleanShot%202025-07-30%20at%2011.34.11.png?width=1912&height=926&name=CleanShot%202025-07-30%20at%2011.34.11.png)

## The Solution

DigiKat rebuilt MOVE’s website with the help of the design team at [Now we Collide](https://www.nowwecollide.com.au/) from the ground up, using HubSpot Content Hub Pro to create a clean, data‑inspired UI and modular architecture. Key features include a fully responsive design, custom animations, a resource library for industry content, and accessibility compliance— plus a CMS that lets MOVE’s team manage updates without developer support.

![CleanShot 2025-07-30 at 11.36.00](https://www.digikat.com.au/hs-fs/hubfs/CleanShot%202025-07-30%20at%2011.36.00.png?width=1395&height=869&name=CleanShot%202025-07-30%20at%2011.36.00.png)

## The Results

The new site instantly reflected MOVE’s scale and credibility: it’s faster, more engaging, and easier to navigate, with streamlined content workflows and strong brand alignment. It has become the trusted digital home for the industry—supporting MOVE’s position as a global leader in OOH audience measurement.

[![CleanShot 2025-07-30 at 11.31.19](https://www.digikat.com.au/hs-fs/hubfs/CleanShot%202025-07-30%20at%2011.31.19.gif?width=800&height=387&name=CleanShot%202025-07-30%20at%2011.31.19.gif)](https://moveoutdoor.com.au/)

 

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