Industry
Advertising
Challenge
MOVE’s old website no longer matched the scale or innovation of their platform. It lacked impact, was hard to update, and failed to meet the needs of a fast-moving, data‑driven industry.
Results
The new site delivers a modern, intuitive, and scalable presence that reflects MOVE’s leadership in OOH. It’s visually impactful, easy to update, and built to grow with their audience measurement platform.
Key Product
Content Pro
About MOVE
MOVE is Australia’s standard audience measurement system for Out-of‑Home (OOH) advertising, backed by the Media Federation of Australia and Australian Association of National Advertisers.
The Challenge
MOVE is central to Australia’s OOH advertising ecosystem, providing the data media buyers and advertisers use for major decisions. Despite the launch of MOVE 2.0—which offers world-class, hour-by-hour and seasonal audience insights—their existing site looked dated, felt static, and lacked the agility to showcase their innovation. It needed a platform as dynamic and authoritative as the MOVE system itself.
The Solution
DigiKat rebuilt MOVE’s website with the help of the design team at Now we Collide from the ground up, using HubSpot Content Hub Pro to create a clean, data‑inspired UI and modular architecture. Key features include a fully responsive design, custom animations, a resource library for industry content, and accessibility compliance— plus a CMS that lets MOVE’s team manage updates without developer support.
The Results
The new site instantly reflected MOVE’s scale and credibility: it’s faster, more engaging, and easier to navigate, with streamlined content workflows and strong brand alignment. It has become the trusted digital home for the industry—supporting MOVE’s position as a global leader in OOH audience measurement.
