Industry
Advertising
Challenge
The client’s WordPress site was constantly crashing, causing frustration for users and making it impossible to manage memberships and subscriptions reliably. They needed a platform that could handle high traffic, support gated content, and simplify admin workflows without constant technical issues.
Results
Migrating to HubSpot CMS eliminated downtime and improved site speed dramatically. Members gained seamless access to exclusive content, while the team could easily manage subscriptions and content updates — no more firefighting technical problems.
Key Product
Content Pro, Nexus Membership Portal
About your Customer
Daily Cargo News (DCN), Australia’s leading shipping and logistics news publication, was operating on a WordPress site that was constantly breaking — literally every five minutes. This instability affected both the public news platform and their paid subscriber experience. They needed more than a patch job: they needed a complete rebuild and migration to a platform that could handle membership subscriptions, gated content, and high-traffic publishing without missing a beat.
The Challenge
The WordPress platform struggled to keep up with DCN’s requirements. Frequent outages disrupted both users and staff, while subscription and membership features were clunky and difficult to manage. With a growing readership and the need to deliver exclusive content to members, DCN required a modern solution that provided stability, seamless content publishing, and robust membership management capabilities — all while ensuring a smooth transition from their legacy system.
The Solution
DigiKat migrated the entire DCN website from WordPress to HubSpot CMS, transforming it into a streamlined, membership-driven platform. The migration included custom subscription workflows, a secure member-only content framework, and a modular design system that empowered the editorial team to manage content without relying on developers. By leveraging HubSpot’s infrastructure, the new site provided both stability and flexibility, setting DCN up for future growth and new revenue opportunities.
The Results
Post-migration, DCN experienced a dramatic improvement in site reliability, with no recurring outages and significantly faster page loads. Subscribers now enjoy a seamless login experience and easy access to exclusive industry insights, while the editorial team benefits from simplified content management and reduced technical overhead. The new HubSpot-powered site not only supports DCN’s current needs but also provides a solid foundation for future expansion, reinforcing its position as Australia’s trusted source for shipping and logistics news.
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