Most businesses use videos for prospecting because of their attention-grabbing power, which becomes more useful in the sales cycle. Incorporating videos into your sales process has the following benefits:
This guide will walk you through five simple ways to use video for sales and break through the cut-throat competition in the industry. But first, let's understand why videos are powerful in the sales process.
Videos have invaded the industry, conquered, and declared themselves the kings of sales. According to a 2021 report, over 70% of businesses confirmed that videos drive more conversions than any other content.
Video marketing statistics by Hubspot say that 96% of prospects watch explainer videos for more details about a product, and 88% of them get persuaded to buy. For this reason, you're missing out on boosting sales if you aren't using videos for sales. Here's why it's a smart move to integrate videos into your sales cycles.
We're naturally attracted to movement. So, the motion in videos draws prospects' attention more effectively than bland, generic text. Research shows that your potential customers are 27 times more likely to click your videos than a static banner ad.
Video is the right content to use when you want to tap into your prospects' emotions and stimulate a strong connection with them. Statistics show that video generates 1200% more sharing than images and text combined.
The biggest problem with text is regression, where your prospects have to re-read long text content to understand your message better. But using videos in your sales process eliminates regression almost entirely.
In other words, video content has the highest content retention rate. Studies reveal that viewers retain 95% of video content compared to 10% when reading text. For this reason, using video content is the best way to make prospects remember your brand.
With dozens of video applications in the market, which ones should you choose?
Vidyard is a powerful tool with many video creation and editing features, including:
In other words, Vidyard has the solid features you need to create videos for sales.
Loom is a video messaging platform that enables you to record screen videos and share them with your team and audience. This tool can record your microphone, camera, and computer simultaneously. It's available as a chrome extension, desktop app, iOS, and Android app, enabling you to choose what works best for you.
While dozens of businesses use videos in their sales cycles, only a few know how to harness the full potential of videos in sales. The following will show simple but innovative ways to include videos in your sales channels.
Potential customers will always have questions about your products. After all, they're new to your business, such that they need more information to decide whether your offers solve their pain points.
To create a frequently asked questions video, list the top ten questions in your sales process. Then, create a brief video clarifying each question in the list so that you can enjoy the following benefits.
First, an FAQ video saves your business a great deal of time. Dozens of potential customers probably inquire about your brand daily. As a result, you need to answer the prospects one at a time, repeating answers to the same questions.
But if you create a single faqs video, you'll answer all brand questions at once. That way, you get enough time to schedule more appointments with other potential clients or focus on core business activities.
Second, answering all FAQs in a single video gives you control of prospects' purchasing decisions. That's because the video helps you deal with brand objections in the market, helping you fasten the purchasing decision by removing hurdles in the buyer's journey.
It's thoughtful to send your audience a thank you email for performing the desired action, but follow-up emails are common. Packing a short and engaging video in your email sequences can help you stand out. With videos proven to grab attention and engage people more than text, video-based emails can efficiently take prospects from the top to the bottom of the sales funnel.
That said, your follow-up emails may include a demo video explaining how prospects can use your products. You can also have a case study clip showing real-life results of your products in people's lives.
Whether you're an owner of a small start-up or the head of sales in a business, we all agree that outreach is freaking hard—especially cold outreach. However, using a video outreach makes the process easy.
Unlike text that hides your face behind the screen, a video outreach showcases your real personality to create a solid human connection. Additionally, a personal video is memorable and puts an actual face to a name, helping you foster brand recognition and build trust.
A video outreach perfectly works if you're:
A professional text-based email signature is engaging but not as effective as adding a video into the mix. A concise video on your email signature helps you create a real connection with the target audience. That's because you get to clearly explain who you are and communicate your value proposition effectively.
When including a video in your email signature, make it between thirty and ninety seconds long for maximum engagement. Additionally, link the video thumbnail to where prospects can watch the content. Most importantly, include a call-to-action so that people know what to do after engaging with your video.
In this content-centric era, potential customers are used to finding brand information independently. For this reason, the faster you present personalised proposals to prospects, the quicker you'll convert them to customers.
Using videos can be the best way to comprehensively present business proposals and use the least time. A video shorter than five minutes is enough to introduce your brand to new prospects, demonstrate your products, communicate your value proposition, and show them testimonials.
DigiKat is a digital marketing agency that provides working solutions to increase lead generation, boost audience engagement, and multiply sales in your business. Contact us today to help you build a large army of loyal fans and thrive in the industry.