Most businesses use videos for prospecting because of their attention-grabbing power, which becomes more useful in the sales cycle. Incorporating videos into your sales process has the following benefits: 

• Using video for sales captures people's attention quickly —a video is more visually appealing than text.
• With a video in your sales process, you'll build relationships and trust with your audience. You get to effectively coach prospects to help them see value in your offers and products. As a result, you'll close deals fast in your business. 

This guide will walk you through five simple ways to use video for sales and break through the cut-throat competition in the industry. But first, let's understand why videos are powerful in the sales process. 

Why Is Using Video for Sales a Powerful Strategy? 

Videos have invaded the industry, conquered, and declared themselves the kings of sales. According to a 2021 report, over 70% of businesses confirmed that videos drive more conversions than any other content.

Video marketing statistics by Hubspot say that 96% of prospects watch explainer videos for more details about a product, and 88% of them get persuaded to buy. For this reason, you're missing out on boosting sales if you aren't using videos for sales. Here's why it's a smart move to integrate videos into your sales cycles. 

1. Videos Grab Attention

We're naturally attracted to movement. So, the motion in videos draws prospects' attention more effectively than bland, generic text. Research shows that your potential customers are 27 times more likely to click your videos than a static banner ad. 

2. Videos Engage Your Prospects

Video is the right content to use when you want to tap into your prospects' emotions and stimulate a strong connection with them. Statistics show that video generates 1200% more sharing than images and text combined. 

3. Videos are Memorable

The biggest problem with text is regression, where your prospects have to re-read long text content to understand your message better. But using videos in your sales process eliminates regression almost entirely. 

In other words, video content has the highest content retention rate. Studies reveal that viewers retain 95% of video content compared to 10% when reading text. For this reason, using video content is the best way to make prospects remember your brand.

The Best Tools to Use When Creating Business Videos 

With dozens of video applications in the market, which ones should you choose? 

1. Vidyard

Vidyard is a powerful tool with many video creation and editing features, including:  

• The ability to record videos from your phone, browser, or desktop is crucial when making explainer and case study videos.
• You can send videos easily by online platforms like LinkedIn and email
• It tracks your viewers to help you follow up leads in real-time
• You can add passwords to video content with sensitive business information
• Integrations with Zoom to help you record sales meeting

In other words, Vidyard has the solid features you need to create videos for sales. 

2. Loom

Loom is a video messaging platform that enables you to record screen videos and share them with your team and audience. This tool can record your microphone, camera, and computer simultaneously. It's available as a chrome extension, desktop app, iOS, and Android app, enabling you to choose what works best for you. 

How to Use Videos for Sales

While dozens of businesses use videos in their sales cycles, only a few know how to harness the full potential of videos in sales. The following will show simple but innovative ways to include videos in your sales channels. 

1. Answer Frequently Asked Questions

Potential customers will always have questions about your products. After all, they're new to your business, such that they need more information to decide whether your offers solve their pain points. 

To create a frequently asked questions video, list the top ten questions in your sales process. Then, create a brief video clarifying each question in the list so that you can enjoy the following benefits. 

First, an FAQ video saves your business a great deal of time. Dozens of potential customers probably inquire about your brand daily. As a result, you need to answer the prospects one at a time, repeating answers to the same questions. 

But if you create a single faqs video, you'll answer all brand questions at once. That way, you get enough time to schedule more appointments with other potential clients or focus on core business activities. 

Second, answering all FAQs in a single video gives you control of prospects' purchasing decisions. That's because the video helps you deal with brand objections in the market, helping you fasten the purchasing decision by removing hurdles in the buyer's journey.

2. Use Videos to Personalise Your Follow-Up Emails

It's thoughtful to send your audience a thank you email for performing the desired action, but follow-up emails are common. Packing a short and engaging video in your email sequences can help you stand out. With videos proven to grab attention and engage people more than text, video-based emails can efficiently take prospects from the top to the bottom of the sales funnel. 

That said, your follow-up emails may include a demo video explaining how prospects can use your products. You can also have a case study clip showing real-life results of your products in people's lives. 

3. Use Videos in Your Outreach

Whether you're an owner of a small start-up or the head of sales in a business, we all agree that outreach is freaking hard—especially cold outreach. However, using a video outreach makes the process easy. 

Unlike text that hides your face behind the screen, a video outreach showcases your real personality to create a solid human connection. Additionally, a personal video is memorable and puts an actual face to a name, helping you foster brand recognition and build trust. 

A video outreach perfectly works if you're: 

• Reconnecting with a potential customer
• Sending cold outreach to prospects
• Leveraging the latest news to connect with a new audience

4. Include a Video in Your Email Signature

A professional text-based email signature is engaging but not as effective as adding a video into the mix. A concise video on your email signature helps you create a real connection with the target audience. That's because you get to clearly explain who you are and communicate your value proposition effectively. 

When including a video in your email signature, make it between thirty and ninety seconds long for maximum engagement. Additionally, link the video thumbnail to where prospects can watch the content. Most importantly, include a call-to-action so that people know what to do after engaging with your video. 

5. Present Business Proposals Using Videos

In this content-centric era, potential customers are used to finding brand information independently. For this reason, the faster you present personalised proposals to prospects, the quicker you'll convert them to customers. 

Using videos can be the best way to comprehensively present business proposals and use the least time. A video shorter than five minutes is enough to introduce your brand to new prospects, demonstrate your products, communicate your value proposition, and show them testimonials.

DigiKat Wants to Help You Boost Sales in Your Business

DigiKat is a digital marketing agency that provides working solutions to increase lead generation, boost audience engagement, and multiply sales in your business. Contact us today to help you build a large army of loyal fans and thrive in the industry.