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Blog Content and Trends for everything HubSpot, marketing, sales, customer service, and Revops.

AI, Business Optimisation, automation

How AI is Saving Businesses Time and Boosting Efficiency into 2025

In 2024, Artificial Intelligence (AI) has solidified its role as a key driver of efficiency and productivity across industries. From automating routine tasks to delivering actionable insights, AI enables businesses to operate...

Mick Goman

4 mins read

AI

How Australian Businesses Can Close the 17% AI Implementation Gap

Artificial Intelligence (AI) is transforming industries worldwide, but Australian businesses are yet to fully embrace its potential. While 51% of Australian business leaders personally use AI tools, only 17% have implemented...

Mick Goman

5 mins read

Nexus Membership, nexus portal

Streamlining Customer Interactions with Intelligent Portals: The Future of Digital Engagement

In today’s fast-paced digital landscape, delivering exceptional customer experiences is not just a competitive advantage—it’s a necessity. One of the most powerful tools businesses can leverage to achieve this is a customer portal

Mick Goman

4 mins read

AI

Automating Customer Journeys: The Key to Better Customer Experiences

In today’s highly competitive market, providing a seamless and engaging customer experience is essential to winning and retaining customers. But managing every touchpoint manually—especially as your customer base grows—can be...

Mick Goman

7 mins read

AI, Business Optimisation, Human Resources

Why 92% of Australian Businesses Are Investing in AI

Artificial Intelligence (AI) is no longer just a buzzword or the domain of futuristic sci-fi movies—it’s a transformative force reshaping the business landscape. Back in 2024, an overwhelming 92% of Australian businesses have...

Mick Goman

5 mins read

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HubSpot

Unlocking Business Growth: The Power of CRM Systems (And Why We Recommend HubSpot)

In today's fast-paced business world, staying on top of customer relationships is more crucial than ever. Whether you're a startup or scaling enterprise, a solid Customer Relationship Management (CRM) system isn't a luxury—it's a...

Mick Goman

4 mins read

HubSpot, crm, Business Optimisation

Transform Your HubSpot Portal with CRM-Powered Add-Ons

In today’s competitive digital landscape, businesses need more than just a basic customer portal. They require dynamic, data-driven solutions that empower clients with real-time access to essential information. CRM-powered...

Mick Goman

5 mins read

Business Optimisation, automation

Boost Your Small Business with Automation Tools

In today's fast-paced business environment, small business owners face the constant challenge of juggling multiple tasks simultaneously. From managing customer relationships to handling daily operations, the workload can often...

Mick Goman

4 mins read