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Streamlining Sales and Marketing for Modular Home Success

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Industry

Construction

Challenge

Westbuilt Homes, a leading modular home builder, faced challenges in managing their sales, marketing, and customer service processes. They needed a unified system to streamline operations, enhance lead generation, and improve customer onboarding and warranty claim management.

Results

Westbuilt Homes achieved significant improvements through their HubSpot implementation. They boosted lead generation with a successful Google Ads campaign and lead magnet, streamlined operations with automated workflows, and enhanced visibility with a unified platform for tracking customer interactions and project status. These improvements led to increased efficiency and a notable rise in sales performance.

Key Product

Marketing Pro, Sales Pro, Content Pro, Service Pro

www.westbuilt.com.au
30%
Increase in Lead Generation
25%
Boost in Sales Performance
40%
Time Savings
100%
Increase in Tracking Accuracy

Partnering with DigiKat and implementing HubSpot has been a game-changer for Westbuilt Homes. The streamlined processes, improved lead generation, and seamless customer tracking have transformed our operations. We've seen significant growth and efficiency gains, and the results speak for themselves.

David

General Manager

IMG_Testimonial_SeibSheen-3-1

About your Customer

Established in 1993, Westbuilt Homes is a leading modular home builder serving Queensland and northern New South Wales. Specialising in designing, building, and installing high-quality modular homes, Westbuilt offers a range of tailored designs to suit various lifestyles and environments, including acreage, urban, seaside, and outback homes.Their modular construction approach provides numerous advantages over traditional building methods, such as reduced construction time, superior material quality, and minimised on-site challenges. Westbuilt is committed to delivering durable, stylish, and functional homes, ensuring a seamless and stress-free building experience for their clients.

The Challenge

Westbuilt Homes faced several operational challenges that hindered their ability to efficiently manage their sales, marketing, and customer service processes.

Key issues included:

  • Inefficient Sales Processes: Their sales pipeline lacked automation, leading to time-consuming manual tasks and inconsistent follow-ups.
  • Limited Lead Generation: They struggled to capture and nurture leads effectively, impacting their ability to convert prospects into customers.
  • Fragmented Systems: Disconnected marketing, sales, and service tools made it difficult to track customer interactions and project progress.
  • Warranty Management Challenges: Handling warranty claims manually was cumbersome, with limited customer and project data visibility.

Westbuilt needed a unified platform to streamline its operations, enhance lead generation, and provide better visibility and tracking across all touch points in the customer journey.

 

The Solution

DigiKat implemented HubSpot Marketing, Sales, and Service Pro for Westbuilt Homes, streamlining their sales, marketing, and customer service operations. Key solutions included automating sales processes, enhancing lead generation with targeted campaigns, and improving customer tracking through a centralised platform. Additionally, a transparent warranty claim system and automated customer onboarding workflow were introduced, boosting efficiency and enhancing the customer experience.

 
 
HubSpot has completely transformed how we manage our sales and customer service.
Rick, Westbuilt Homes

The Results

The implementation of HubSpot transformed Westbuilt Homes, significantly improving their operations and customer experience. Targeted Google Ads campaigns, combined with a lead magnet, substantially increased lead generation. Automated workflows streamlined the sales process, reducing manual tasks and ensuring timely follow-ups, enhancing efficiency and productivity.

The unified HubSpot platform gave Westbuilt Homes real-time visibility into customer interactions and project progress, allowing for better decision-making and a more personalised customer experience.

These improvements streamlined Westbuilt’s operations and drove higher sales performance, positioning the company for sustainable growth and continued success in the competitive modular home market.

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