Transforming Concrete Ordering with HubSpot

The Challenge

Found Concrete encountered significant operational inefficiencies because it relied on disconnected systems to manage its sales, marketing, and customer service processes. These fragmented tools created challenges in maintaining clear visibility into customer interactions, tracking deals, and managing support requests. Manual workflows slowed down its operations, while the lack of centralised reporting and campaign tracking hindered its ability to measure performance and optimise strategies effectively.

In addition, Found Concrete needed more robust communication tools to improve their response times and overall customer experience. With integrated SMS and call management solutions, they could streamline customer interactions, further impacting service quality. To address these issues and support its rapid growth, Found Concrete required a comprehensive, all-in-one platform that could unify its processes, automate tasks, and provide actionable insights for better decision-making.

The Solution

To address Found Concrete's challenges, DigiKat implemented a suite of HubSpot tools, including HubSpot Service Pro, Sales Pro, and Marketing Pro, to create a unified and efficient platform for managing their operations. This comprehensive solution enabled Found Concrete to streamline its sales, marketing, and customer service processes while improving overall visibility and communication.

Key components of the solution included:

• Customised Sales Pipelines: Multiple sales pipelines were developed within HubSpot to categorise and track different types of deals, providing clear insights into the sales process.
• Marketing Automation and Tracking: DigiKat designed and implemented marketing landing pages, automated workflows, and campaign tracking tools to measure performance from lead generation to conversion.
• Integrated Communication Tools: By integrating MessageMedia for text messaging and AirCall for call management, Found Concrete enhanced customer communication, tracked interactions, and improved response times.
• Support and Ticketing System: A robust support system was built using HubSpot Service Pro, allowing for efficient ticket management and seamless customer service.

These improvements provided Found Concrete with a centralised platform that streamlined its operations, improved efficiency, and delivered a better experience for its team and customers.

HubSpot has transformed the way we manage sales, marketing, and customer service. Everything is streamlined, efficient, and in one place, making our operations smoother than ever!

The Results

Implementing HubSpot’s suite of tools delivered significant improvements for Found Concrete across multiple areas of their business. Key outcomes included:

• Streamlined Operations: By centralising their sales, marketing, and customer service processes within HubSpot, Found Concrete eliminated the inefficiencies caused by disjointed systems.
• Improved Sales Management: Customised sales pipelines provided clear visibility into different deal types, enabling better tracking and reporting on sales performance.
• Enhanced Customer Communication: Integrations with MessageMedia and AirCall improved response times and allowed for seamless communication, leading to a more positive customer experience.
• Time and Cost Savings: Automating workflows and consolidating platforms helped the team save valuable time and reduce operational costs.
• Actionable Insights: Real-time dashboards and comprehensive reporting offered clear insights into campaign performance, sales metrics, and customer interactions, empowering data-driven decision-making.

These results boosted operational efficiency and positioned Found Concrete for sustainable growth and improved customer satisfaction.