Alpha Edge Clinic

About Alpha Edge Clinic

Alpha Edge Clinic is an Australian telehealth practice, operating since 2024, working across hormone health, longevity, recovery and weight management, with programs for both men and women. A patient starts with an online health assessment and a blood panel, has their results reviewed by Australian-registered doctors, and continues through a telehealth consultation.

The problem

The clinic came to us for a major redesign that kept its identity and its content. Underneath the look was a structural problem. The storefront ran on Shopify, the health assessment sat inside an embedded third-party form, and blood tests were bought and resulted on a separate pathology website. In all, five disconnected systems and no single patient record. The doctor review that sets the clinic apart sat three levels deep in the navigation. And because this is health advertising, every public page had to talk about conditions and services, never medicines.

How we approached it

We worked concept first. A clickable 12-page concept, with look-and-feel options for male and female audiences, settled the direction before anything was built in HubSpot. The site then moved onto a new HubSpot portal hosted in Australia, on a custom theme built from DigiKat's own base theme, with a small backend beside it for the assessment PDFs, reminders and the private patient library. Two decisions shaped the build: every page leads to one primary action, the health assessment, with buying a blood test as the second; and public copy stays at the level of the condition and the service. The clinic asked for an immersive opening film above everything else, so we produced one from its own storyboard.

What we built

• 16 pages on a custom HubSpot theme, every one editable by the clinic, with an opening film from the clinic's storyboard and six treatment pages, each with its own colour grade
• A blood test journey with a collection-centre finder and a pre-filled checkout, with each order tracked on the HubSpot contact by test type and paid date
• A 61-question health assessment over 17 steps that branches on the patient's answers, writes to HubSpot, and sends one reminder email three hours after an unfinished assessment
• Each completed assessment delivered to the clinic as a PDF within seconds, stored privately on the patient's HubSpot record, with a confirmation email to the patient
• A patient information library of 22 articles, served from a private backend only after a clinic-issued access code and never in the public page source
• A daily lead report emailed to the clinic at 6:30 each morning, plus Patient funnel and Treatment interest dashboards in HubSpot

What changed

Five systems became one platform, live on www.alphaedgeclinic.com.au since 20 October 2026, with all 89 old Shopify addresses redirecting to the right new page. The assessment, the blood test journey and the patient library sit on one patient record, and every completed assessment reaches the clinic as a single PDF built from that record, so the doctor starts from the whole picture. Patients who stop partway get a reminder that brings them back to their saved answers, and the clinic starts each day with a report of new, completed and pending assessments. Google PageSpeed rose from 73 to 99 on desktop and from 55 to 82 on mobile.