Global Health Limited

About Global Health Limited

Global Health Limited (ASX: GLH) is an Australian public-listed company specialising in digital health software, with a mission to improve patient engagement and connectivity in healthcare. Its products include MasterCare, ReferralNet, PrimaryClinic, Lifecard and HotHealth. Each one carries its own brand domain, campaigns and sales motion.

The problem

Five products, multiple brand domains and campaigns for each, all managed across separate tools for ticketing, sales and marketing. Tracking anything across that estate was slow, because a customer could exist in three systems and be properly visible in none of them. The sales team had no consistent process, so opportunities across the product suite could not be compared or coordinated. For a listed company, that kind of blind spot is harder to live with than it would be elsewhere.

How we approached it

Multi-brand is the hard part of this job, and most setups force a choice between one account and clean separation. We consolidated sales, marketing and support into a single HubSpot account, then built a separate sales pipeline per product so each has its own stages and its own visibility rather than a generic funnel. Multiple brand domains, campaigns and landing pages run from that one account, which is what cut the time spent managing marketing across the suite. Support was centralised into one ticketing system with a conversational inbox, with a structured customer journey on top so the experience is consistent regardless of which product brought the client in.

What we built

• Sales, marketing and support consolidated into one HubSpot account
• Customised sales pipeline for each product
• Multiple brand domains, campaigns and landing pages from one account
• Centralised ticketing system with a conversational inbox
• Structured, personalised customer journey across products

What changed

Sales productivity rose 25%, with per-product pipelines giving the team real visibility and control over opportunities. Operational efficiency improved 30% from running one platform instead of several. Response times are 40% faster through the centralised ticketing system, and campaign management efficiency improved 20% now that every brand domain runs from one account.

HubSpot has revolutionised how we manage our sales, marketing, and support. The streamlined processes and unified platform have boosted our productivity and enhanced the overall customer experience.