Now We Collide

About Now We Collide

Now We Collide is an Australian marketing agency that trades on creative nerve. They are known for pushing past the norm with bold ideas and campaigns that set trends rather than chase them. They also design for other brands, including work DigiKat has since built on HubSpot.

The problem

An agency that sells creative nerve had a website showing none of it. The old site looked dated, moved clunkily, and had no marketing tools connected to it. It no longer aligned with the brand ethos NWC builds every client campaign on. For a studio whose product is how things look and feel, that gap was the whole problem.

How we approached it

This one ran the opposite way to most builds: NWC designed, DigiKat built. They took the design phase and produced a bold, on-brand concept, and we translated it into a responsive HubSpot Content Hub Pro site without sanding the edges off it. The work ran as an iterative loop between the two teams, starting with collaborative brainstorming and continuing through rounds of feedback, rather than a single handover. The test at every round was whether the built site still felt like the concept.

What we built

• HubSpot Content Hub Pro build from NWC's own design concept
• Responsive layouts across the site
• Interactive elements carried through from the design
• Rebuilt navigation structure
• Marketing tools integrated into the site
• Iterative review rounds with the NWC team

What changed

The site now reads as NWC: it looks like their work rather than describing it. Navigation is simpler and the site holds up across screen sizes. Marketing tools sit inside the site instead of beside it. NWC reported measurable improvements in user engagement and brand positioning off the back of the rebuild.