MOVE

About MOVE

MOVE is the audience measurement system Australian out-of-home advertising runs on, backed by the Media Federation of Australia and the Australian Association of National Advertisers. Media buyers and advertisers use its data to make major buying decisions. MOVE 2.0 added hour-by-hour and seasonal audience insight to that standard.

The problem

MOVE 2.0 had launched with world-class hour-by-hour and seasonal audience data, and the website was still presenting the old system. The site looked dated and felt static in an industry that trades on fresh numbers. Updates took developer time, which is the wrong shape for a body publishing into a fast-moving market. Nothing about the digital presence reflected the authority of the measurement standard behind it.

How we approached it

Now We Collide handled design again and we built. The starting principle was that a measurement body's site should look like data, so the UI was built clean and data-inspired rather than decorative. We used HubSpot Content Hub Pro with a modular architecture so MOVE's own team can publish without a developer in the loop. The resource library was part of the structure from the start, because industry content is how MOVE stays the reference point, not an extra page bolted on later.

What we built

• HubSpot Content Hub Pro rebuild from the ground up
• Modular architecture with a clean, data-inspired UI
• Fully responsive design with custom animations
• Resource library for industry content
• Accessibility compliance across the site
• CMS control handed to the MOVE team, no developer needed for updates

What changed

The site is faster, easier to navigate and finally reflects the scale of the system behind it. Content workflows run inside MOVE's team rather than through a developer queue. It has become the industry's trusted digital home, which is what a measurement standard needs its website to be.