Construction
Westbuilt Homes
Modular home builder for Queensland and northern New South Wales.
Construction
Single Builders
Family-owned Tamworth builder doing residential and commercial projects.
30+%Increase in sales
50%Increase in lead generation
40%Time savings
20%Improvement in customer satisfaction
About Single Builders
Single Builders is a family-owned construction company in Tamworth, New South Wales, with over 30 years behind it. They handle residential and commercial projects, offering a range of home designs and tailored commercial solutions. They showcase their work at a display home in Windmill Hill Estate.
The problem
Manual workflows were eating the time of a small team that also has to run building jobs. Leads arrived without a system to catch and work them, so generation and follow-up both depended on someone being free. There was no cohesive system joining sales activity to marketing activity. On top of that, a builder with 30 years of quality craftsmanship had very little of that work visible online and no consistent social presence to show it.
How we approached it
A regional builder competes on reputation and proof, so this was as much a content job as a systems job. We set up the sales pipeline with automated tasks, follow-ups and workflows, so leads get worked without anyone chasing a spreadsheet. Then we built the demand side: Facebook and Google Ads funnels aimed at lead generation, fed by content that actually shows the work. DigiKat produced the video, photography and social content ourselves and ran the profiles, because for a team this size the alternative is it not happening.
What we built
- HubSpot Marketing Pro and Sales Pro implementation
- Automated sales pipeline with tasks, follow-ups and workflows
- Facebook and Google Ads marketing funnels
- Professional video and photography production
- Social media content production and ongoing profile management
What changed
Sales rose more than 30% off the back of the campaigns and a sales process that follows up on its own. Time savings reached 40% as manual work dropped out of the day. Lead generation rose 50%, helped by content that shows the standard of the work rather than describing it. Customer satisfaction improved 20% as service delivery tightened up.
Working with DigiKat has been a fantastic experience. Their expertise in marketing and sales automation has significantly improved our efficiency and boosted our sales. The high-quality content they produced has elevated our brand, and their ongoing support has been invaluable.
More like this
Others in construction.
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