Westbuilt Homes

About Westbuilt Homes

Westbuilt Homes has been building modular homes since 1993 across Queensland and northern New South Wales. They design, build and install homes for acreage, urban, seaside and outback settings. Modular construction cuts build time and on-site problems compared with traditional building methods.

The problem

A modular build is a long relationship: enquiry, design, build, install, then warranty. Each of those stages sat in a different tool, so following a customer from first contact to a warranty claim later was not possible in one place. The sales pipeline had no automation, so follow-ups were inconsistent and manual tasks consumed the day. Warranty claims were the worst of it, handled by hand with limited visibility into the customer or the project behind the claim, which is a poor experience at exactly the point a homeowner is already unhappy.

How we approached it

The unusual part of this job was the back end of the journey, not the front. Most builders ask for lead generation, but Westbuilt's customer experience was breaking at the warranty stage, so we built a transparent warranty claim system into the same platform as the sales record. Customer onboarding was automated for the same reason, making the handoff from sale to build a process rather than a set of emails. Sales was then automated in the normal way, with a Google Ads campaign and a lead magnet feeding the top of it, all on one platform so a claim opens against the record that started with the first enquiry.

What we built

• HubSpot Marketing Pro, Sales Pro, Content Pro and Service Pro implementation
• Automated sales pipeline with follow-up workflows
• Google Ads campaign with a lead magnet for lead capture
• Transparent warranty claim system
• Automated customer onboarding workflow
• Unified tracking of customer interactions and project status

What changed

Lead generation rose 30% and sales performance 25%, from the ads campaign and a pipeline that follows up on its own. Time savings reached 40% as manual tasks came out of the process. Tracking accuracy is complete, so the team sees customer interactions and project progress in real time instead of asking around. Warranty claims and onboarding now run against the same record as the original sale.

Partnering with DigiKat and implementing HubSpot has been a game-changer for Westbuilt Homes. The streamlined processes, improved lead generation, and seamless customer tracking have transformed our operations. We've seen significant growth and efficiency gains, and the results speak for themselves.

General Manager, Westbuilt Homes