ClevaQ

About ClevaQ

ClevaQ is an Australian-developed SaaS platform built to change how hospitality venues take orders. It covers at-table ordering, counter collection and room service, and sells into both B2C and B2B markets. Venues pick the service model that suits them rather than taking one fixed flow.

The problem

Running a product across a website and a mobile app while sales, marketing and support each sat in different tools meant nobody could see a customer whole. Sales and support workflows had no automation, so work piled up at the bottlenecks instead of moving. Customer behaviour was tracked in pieces, which makes it hard to read how a venue is actually using the product. The inconsistency reached customers too: the experience differed depending on whether they were on the site or in the app.

How we approached it

Fragmentation is usually three separate problems presented as one, so we took visibility first. HubSpot replaced the disconnected tools as the single source of truth across sales, marketing and service, which is the only way website behaviour and app behaviour end up on the same record. Automated workflows and pipelines were then built over that, so the sales and support processes that were manual stopped being manual. Reporting came last, because a dashboard sitting over fragmented data is just faster confusion.

What we built

• HubSpot Marketing Pro, Sales Pro and Service Pro replacing fragmented tools
• Automated sales and support workflows and pipelines
• Customer behaviour tracking across the website and mobile app
• Single customer record across sales, marketing and service
• Real-time reporting on customer interactions and performance

What changed

Operational efficiency improved 50% and time savings came in at 20%, most of it work that no longer needs a person to push it along. The team has full centralised visibility across the business, which changed how decisions get made. Website and app behaviour land on the same record, so interactions can be personalised rather than generic, and customer satisfaction rose 30%.

HubSpot has completely transformed the way we operate. With a unified platform, we have full visibility into our business and can engage with customers more effectively. The streamlined processes have saved us time and boosted efficiency across the board.