SEO or search engine optimisation continues to hold great influence and power in generating website traffic. SEO is one of the most powerful organic tools businesses online have available to them. It works because it focuses on a target market that is looking for what you have to offer.
But SEO can also be difficult for creating website traffic. It is hard to rank effectively, especially when you’re a new business. This can mean that while it can be effective, it can be difficult at times and lose impact as competitors fight for SEO keywords and to be seen by their target market.
To counteract this difficulty in getting website traffic to your site, you need to be using other channels you have available to you for driving traffic. SEO is not the only way to get people to your site, and it’s not the only way to keep them on your site. In this post we are going to talk about 3 tactics that are not SEO that are going to bring people to your site and develop your leads and conversions for your business.
1. Social Media for Website Traffic
Social media is one of the most powerful digital marketing channels out there online. It lets you reach your target market on a whole new, more personal level. You get to be right where they are. This draws website traffic to your site. You can use social media as a brand builder. Show your target market who you are as a brand and what you have to offer them specifically.
Use Call to Actions (CTAs) in your social media strategy. Encourage your viewers to check out your website or website content in the hopes of pushing traffic to your website. Use wording like ‘Click Here’ or ‘Learn More Now’ to have a clear meaning and message for your target market. You want them to know exactly what you want them to do and you want to use direct language in order to have them follow the CTA and generate your website traffic.
The true beauty of social media posts is that they are shareable. You can share content from your site, from other sources and have your content on social media shared by your followers/customers/potential customers. This interaction fosters a closer relationship with your audience and really develops the trust and value of your brand.
Using links in social media posts pushes your audience back to your website. By providing links to valuable content on your website, you can encourage traffic to be coming onto your site and keep them there for longer periods of time and having them return again.
2. Video Content for Website Traffic
Video is known to be more engaging than written content or images. When you know your current and potential audience well you’re able to cater your video content to their wants and needs. It increases your visibility to who you want to specifically reach, eventually drawing the potential customer in enough to be motivated to visit your site and therefore creating website traffic.
Because video has higher engagement, it is known to keep your potential customers interested for longer. This keeps visitors on your site for longer, increasing the chance of them finding more content that is interesting to them. This again keeps them on your site longer and also increases the chance of them returning to your site again in the future.
Increased visibility through video content helps you to be more easily found and located by your desired audience. Make sure you post your videos where they can be shared. This will increase visibility and reach. Remember that with increased visibility there’s a chance of increased visits to your actual website.
3. Email Marketing for Website Traffic
Email marketing has the power to be very effective in driving website traffic and increasing the chance of converting your leads to sales. Personalise these emails to suit the needs and interests of each specific potential customer. Personalisation helps foster a more personal relationship between you and your audience. When building your email list, you want to focus on those engaged potential customers. The ones that are genuinely interested in your products and what your business does and is about. By creating lists like these, personalisation is easy as you know they are already interested in what you have to offer.
Use your CTAs in email marketing as well as . You should not bombard your reader with multiple CTAs but encourage them to be heading to your site, whether directly to your homepage, a landing page on your site or maybe to your blog or online newsletter. Using CTAs can really help in creating website traffic.
Consistency is key in email marketing, keep in contact with your potential site visitors. Don’t let them feel like you have forgotten them. Email consistently with topics both suited to your business and suited to their needs and interests. By remaining consistent, you are representing your brand and building a good reputation for your business. Remember that if your target market has no reason to trust you or consider you reputable, why would they visit your website to learn more?
Website traffic is key to success for online businesses. You need your target market visiting your site, becoming leads and eventually converting to sales in order to be a successful business. While SEO has the power to bring in website traffic by making your site more search engine friendly, you need to remember your other channels to build this traffic and maximise your success.