If you have started with Pay-Per-Click (PPC) advertising. You will soon realise that there is more to do than just creating a great advertisement. You also need to make sure that the page people land on is actually converting.

One of the more prominent ways to get more visitors to your website is Paid search. Paid search, using search engines and paying money to get high rankings, is still effective. It’s great for Inbound marketing , from increasing...

Welcome to our “Basics”series. This will be a recurring series where we talk about the basics on various topics.