Sales enablement content is a critical part of any sales team's success. However, all too often, content is created without the input or feedback of the sales team themselves. This can lead to frustration and a lack of buy-in from sales professionals. In this blog post, we will discuss how to create sales enablement content that your team will truly love! We'll cover tips on creating engaging and relevant content, as well as ways to get input from the people who will be using it the most.
Let's get started!
1. Make sure your content is engaging and relevant.
If your sales enablement content is dry or boring, it's not going to be used. Make sure that your content is interesting and useful to your sales team. This can be accomplished by creating catchy titles, using strong visuals, and writing in an engaging style. In addition, your content should be relevant to the needs of your sales team. It should be designed to help them sell more effectively, not just to provide general information about your products or services.
2. Get input from the people who will be using your content.
Your sales team is the best source of information on what kind of content they need to be successful. Make sure to get their input when you're planning and creating sales enablement content. Ask them what topics they find most challenging, what kinds of information would be most useful, and how they prefer to consume content (e.g., video, infographics, blog posts). Getting buy-in from the sales team from the start will help ensure that they use and love your content.
3. Make it easy to find and use your content.
If your sales enablement content is difficult to find or use, it's not going to be used. Make sure that your content is easy to access and search for, and that it can be easily shared with clients and prospects. One way to do this is to create a central repository for all of your sales enablement content, such as a Sales Hub on your website. This will make it easy for sales team members to find the content they need when they need it.
4. Keep your content up-to-date.
Your sales team's needs will change over time, so it's important to keep your content up-to-date. This means regularly reviewing and updating your content to ensure that it's still relevant and useful. It's also important to add new content on a regular basis to keep things fresh. One way to do this is to create a content calendar that outlines when new content will be created and published. This will help ensure that your sales team always has access to the latest and greatest sales enablement content.
Creating sales enablement content doesn't have to be a pain. By following these tips, you can create content that your sales team will love!
