Digital marketing is an essential tool for businesses of all sizes. It allows you to reach a large audience quickly and easily, while being relatively affordable. However, with so many options available, it can be tough to know where to start or how to get the most out of your digital marketing budget.

By having a strong online presence, businesses are able to increase their customer base as well as have a stronger competitive edge.

What Is Digital Marketing?

Digital marketing is a form of advertising that uses digital channels to reach consumers. These channels include search engines, websites, social media, email, and mobile apps. Digital marketing allows businesses to get in front of more consumers and gives them a chance to convert more leads into customers.

Traditional marketing techniques like TV commercials, billboards, print magazines or newspapers, signage, and brochures are becoming less effective as consumers move online. Digital marketing provides businesses with an opportunity to reach consumers where they are spending the majority of their time.

By using a combination of organic and paid digital marketing methods, businesses can drive more traffic to their website and increase conversions. 

Why Digital Marketing For Small Businesses Is Important

The internet has revolutionised the way businesses operate. No longer is it necessary to have a physical storefront in order to sell products or services. With a strong digital marketing plan, you can reach your target audience no matter where they are. Even if you don't sell products online, you need to take advantage of the vast marketplace that technology has created.

With so many options for digital marketing, it can be difficult to know where to start or how to make the most of your budget. However, with a little research and some creativity, you can create a digital marketing strategy that will help you reach your target audience and achieve your business goals.

Digital Marketing Tactics For Brisbane Based Businesses.

In today's digital age, there are many marketing strategies you can use to reach your target audience. Whether it's through search engine optimisation, social media advertising, or email marketing, there are a variety of ways to connect with potential customers.

Own Your Online Presence With a Website

As the saying goes, your website is the window to your soul - or in this case, your small business. It's where potential customers go to learn about who you are, what you do and how to get in touch with you. Your website can act as a powerful marketing tool, generating new leads and sales around the clock. So make sure it's up to scratch and truly reflective of your brand.

Claim Your Google Business Profile

There are many benefits to creating a Google Business Profile, including increased visibility for potential customers. Google accounts for over 94% of the search engine market share in Australia, so having a well-optimised profile is key to reach the widest audience possible. Creating a profile is easy and free, and only takes a few minutes.

Improve Your Google Ranking With SEO

Is your website appearing on the first page of Google results when customers search for your products or services? If not, you'll have a tough time generating organic traffic and sales. Luckily, there is a solution - SEO.

SEO, or Search Engine Optimisation, is one of the most cost-effective ways to use digital marketing, especially for small businesses.

Use key words on your website like:

"Digital Marketing Agency in South Bank"

"Fortitude Valley Marketing Agency"

"HubSpot Agency Brisbane"

"Automation Specialists Brisbane"

I think you get the point, use key words and locations to increase local SEO. 

Use Paid Advertising To Get Faster Results

SEO can be a great long-term investment for your business, but it can take time to see results. With paid advertising, you can start driving traffic to your site immediately.

Advertising platforms like Google Ads and Facebook Ads allow you to target specific audiences with your ads, ensuring that your business reaches the right people. And because you can bid on keywords that potential customers are already using to find businesses like yours, paid advertising is a great way to get in front of interested prospects.

Pro Tip: Run local Facebook ads to promote foot traffic in your area.  

Use Content Marketing To Connect With Customers

Content marketing is a way to build trust with potential customers and attract them to your website. It involves creating and distributing valuable content that is relevant to your business offerings. This can include blog posts, podcasts, social media content, videos, quizzes, white papers, demos, guides, and reports. The goal is to consistently provide value and keep users engaged so they will become customers.

Pro Tip: Create a download, checklist or guide that you can promote with Facebook ads. 

Example: Solar: Download our 5 step checklist to improve your energy bill over the next 30 Days.

Example: Coffee Shop: Download our top 5 outdoor family friendly outdoor areas. (Make sure they are all around your location 😉)

Bonus

Convert and Retain Customers With Email Marketing

Email marketing is not just for big businesses. Small businesses can benefit from email marketing too. According to Campaign Monitor, the average open rate and click-through rate for marketing emails in Australia are higher than in any other region. This means that email marketing can be a great way to reach out to potential customers and promote your business.

Where do you start?

If you're looking to grow your small business, digital marketing is a great place to start. These days, it's more important than ever to have an online presence. But with so many different tools, strategies and tactics out there, it can be tough to know where to begin. 

For a business looking to get started or improve their digital marketing we recommend they start with finding the right tool. HubSpot is that tool, it makes Digital Marketing easy for any small business.

What can HubSpot do?

HubSpot allows you to:

Build your website with a Drag and Drop editor quickly and easily.

Send Emails to clients, with the email marketing tool.

Create and track ads on Google and Facebook.

Build Landing Pages for content offers like ebooks and case studies.

And so much more... 

If you are looking to get started online, but not sure on the next steps, just let us know we are here to help.