Video marketing has become crucial for businesses, especially small ones. It is easier for your customers to watch a fun and engaging video during their free time. If it piques their interest, they will themselves make time for it.
Vidyard is one platform that can help you create powerful videos to increase your sales. This article will discuss the platform in detail.
What Is Vidyard?
Vidyard is a video tool that helps businesses create custom videos to boost sales. You can transform communications and drive revenue through the roof with video messages. Vidyard makes it easy to record sales videos and connect with the viewers. From prospecting to proposals, you can add personal touches to all the sales cycle stages.
Vidyard allows you to create interactive and fun videos. While email marketing is still effective, reading them sure is boring. Vidyard is here to make a change by creating something that catches people's eye and attention. Thousands of people globally trust Vidyard for creating their business videos.
Features of Vidyard
There are various features of Vidyard that make it stand out in the crowd. Let us look at some of the top features.
Quick and Easy Video Creation
When you use Vidyard, you can rest assured that the process will be smooth. You do not need to worry about complex processes. The platform interface is user-friendly, making it easy to learn the steps of video creation.
You can effortlessly put a face to your brand name with videos. It allows you to record your desktop screen, face, or both. These features make it easy to record product demos, prospecting videos, and other communications that drive virtual selling.
Sharing Is Easy
Sharing videos has never been so easy. With Vidyard, you can quickly record and share videos with your customers, employees, and teammates. You can share them on various platforms, such as email, social media, or other ways you like to communicate.
Track Who Is Watching
One of the best features of Vidyard is that you can know who watches your videos. Yes, Vidyard will notify you about who is watching. This way, you can track opportunities that engage with your videos. You can also integrate the view data with CRM to check how much sales come through the video.
Stats
If you are not convinced about the effectiveness of video sales, perhaps you will find stats helpful. Let us look at some numbers to give you a perspective.
Normally, HubSpot resulted in 1.5% conversion when using emails or the phone for marketing. That means, for every 100 emails or phone calls they made, they received one booking from a customer.
Upon opting for video messages, the number increased to a 6% conversion. HubSpot experienced four times more conversion with videos than other activities combined.
Similarly, Dooly experienced a five times higher response rate after switching from boring text emails to videos. Their team believes that the success came from a video's ability to tell a story better than an email.
Another example that might just blow your mind is Terminus. The company experienced a significant change within only a few months of incorporating video. These are the changes they saw:
- 37% higher click rate
- 40% higher open rate
- 216% higher response rate
Pricing
Vidyard provides various plans to help improve your video strategy. You can choose one that suits you best for your business.
For individuals, it provides two plans:
- Free - This allows you to record, upload, and share videos.
- Pro - You can communicate with your customers and colleagues better. It is billed at $15/month if you choose the annual plan or $19/month.
For teams:
- Teams ($300/month): Create videos for your business marketing strategies.
- Business ($1250/month): Help your business grow, boost revenue and create more conversions.
You can also build a custom plan for your business. The best thing to do is get your team on a free plan, observe the results and make changes accordingly.
Contact DigiKat
Vidyard is certainly a helpful platform if you want to up your trade game. Incorporating videos in your sales program will surely give you good results. For more information about Vidyard, contact DigiKat.
