In a bid to grow their client base, small businesses are always on the lookout for effective ways to entice prospective customers and keep current customers. One effective way of doing this is by creating engaging website content using a Content Management System (CMS).

CMS is an essential component for any small business because it allows the marketing team to create friendly content that ultimately builds traffic to the business' website. On the 3rd of August 2021, HubSpot launched CMS Hub Starter. CMS HubSpot Starter is one of the most effective CMS you can use to grow your small business by generating business via your business website. This article looks at all the critical information you may want to know about HubSpot CMS Starter.

How CMS Hub Starter Helps Your Business

CMS Hub Starter is made to enhance small businesses' marketing efforts by offering ease of use, security, and the ability of the marketing team to access customer data. With this enhanced CMS, small businesses can now enjoy the following.

Create Unique and Remarkable Website

Most CMSes only offer two solutions to small businesses; adopt simple website builders that have no developers' tools or have a highly extensible CMS that blocks marketers. This often puts companies in a tight corner where they have to make tough choices. Fortunately, with the CMS Hub Starter, companies' management now has a better option because this new CMS meets the needs of both the developer and the marketers.

While a developer can use the various technologies, workflows, and tools to create highly flexible themes for marketers to use, marketers can now update the website according to their taste.

Increased speed, security, and reliability of websites

While other CMSes leave the security, speed, and reliability of a company's website to chance, HubSpot CMS Hub Starter ensures the websites remain in top shape in terms of speed, security, and reliability. This helps marketers to focus on creating excellent content to enhance the customer experience.

For instance, HubSpot CMS Hub Starter has security features like a web protection firewall and CDN hosted worldwide.

Fully utilize HubSpot CRM Platform's Power

There is no doubt that websites are every company's crucial marketing asset. Thus, websites need to be reliable and accessible for all visitors. CMS Hub Starter gives companies the golden opportunity of understanding what their audience is most interested in by offering full access to customers' data.

How CMS Hub Starter Works

CMS Hub Starter is built to hold all crucial customer data in one place so marketers can see what customers like most about the website. It also helps them create engaging content according to customers' needs. CMS Hub Starter allows marketers to create content that answers the client's questions. This helps increase traffic and helps the sales team close deals faster by using the web content to their advantage.

CMS Hub Starter also helps marketers develop the right sales videos to meet the content demands of prospective clients.

Generally, CMS Hub Starter helps businesses create a perfect website with everything potential customers may be looking for, thus building its credibility in their respective industries.

The Best CMS for Small Businesses

There are various types of CMS for small businesses currently in the market. The following are some of the best CMS for small and growing businesses.

HubSpot CMS

HubSpot CMS sits right at the top of our list regarding the best CMS for small businesses. One of the main reasons for this is that HubSpot CMS is simply natural when it comes to content management, so you can rest assured that your website will be the best in terms of functionality, creativity, and engagement.

This CMS is created to serve the interest of both developers and marketers. It has a superb customer service team comprising of account managers who are always ready to assist. It also has a broad library of resources. However, the most important feature of HubSpot CMS is the ability to test and also track the progress of various web pages to determine the most successful page.

WordPress

Right behind is WordPress, a CMS that offers free content management. For minimal financial investment, you can have your website up and running using this free CMS. Despite being free, WordPress still offers great functionality for many websites.

The other great WordPress feature is that it allows the user to get however much technical they want. It has pre-built templates to build out as well as design web pages. These templates also allow users to manage media libraries, edit content and assign multiple logins.

Wix

If you are looking for an easily customizable CMS, Wix may be your best option. This CMS is easy to use since it only requires you to answer a few questions concerning your business, upload a logo of your choice, and Wix creates a website for you. However, before creating the website, Wix first gives the user options on the colour they want for their logo.

Wix also handles the mobile optimization of your website so you can get more traffic to your site via visitors using mobile devices to visit your site. You also do not have to worry about the security of your website when using Wix, as the software automatically installs and upgrades the security of your website.

Squarespace

Squarespace is the perfect CMS choice for you if you want a clean, professional look for your website. This CMS has a wide variety of professional templates and themes to serve your industry. With Squarespace, you can be sure to get a sleek site even without knowing about managing complicated backend and coding.

Its templates make the design stage effortless because they involve drag-and-drop technology when building and editing. As a plus, Squarespace is integrated into Getty Images; thus, sourcing and implementing images is way easier with this CMS.

You have seen how HubSpot CMS Hub Starter helps your business and also seen how it works. The point to take home here is that HubSpot CMS Hub Starter is the best choice for the CMS for small businesses. Not only is it affordable, but it is also easy to use and helps you create your web pages and get all the valuable insights about your web pages.

You can contact us to help you come up with a HubSpot solution for your small business.