Creating and managing online courses has traditionally required third-party learning management systems (LMS) or complex integrations. But now, HubSpot’s new Course Object, combined with the custom course module in the Nexus Enterprise Theme, allows businesses to easily offer interactive and personalised learning experiences without leaving HubSpot.

In this blog, we’ll explain how to build, manage, and personalise courses using HubSpot, providing step-by-step insights into delivering seamless online learning experiences.

What Is HubSpot’s Course Object?

The Course Object is a native HubSpot feature that enables businesses to create and manage online courses directly within their CRM. This object can:

• Store course-specific details, including access levels, pricing, and descriptions.

• Associate contacts to courses, allowing personalised experiences.

• Integrate with HubSpot forms, payment links, and workflows to simplify the user experience.

This feature allows businesses to centralise course management, ensuring all data resides in one place while taking advantage of HubSpot’s automation capabilities.

CRM -> Courses

Course Listings Page

Nexus Enterprise’s Custom Course Module

To enhance HubSpot’s native capabilities, we’ve developed a custom course module within the Nexus Enterprise Theme. This module offers:

• A Course Directory: Displays all available courses, highlighting which are locked or coming soon.

• Custom Course Records: Control course availability, pricing, and access settings directly within HubSpot.

• Dynamic Registration Pages: Include forms or payment options to capture enrolments and payments effortlessly.

This module offers users a streamlined, intuitive experience from discovery to enrolment and course completion.

All Courses View

My Courses View

How It Works: A Step-by-Step Experience

Step 1: Display Available Courses

Visitors can browse a dedicated course directory to see available options. Courses that are locked or coming soon are clearly marked, encouraging anticipation and engagement.

Step 2: Registration and Payment

Each course includes a registration page where users can sign up using a HubSpot form. If the course requires payment, HubSpot’s payment link can be embedded directly on the registration page, providing a seamless payment experience.

Step 3: Contact Association

Once a user registers or completes a payment, their HubSpot contact record is associated with the course. This ensures that only authorised users can access course content.

Step 4: Accessing the Course

In the Membership Area of the Nexus Enterprise Theme, users can see their enrolled courses under the “My Courses” section. Clicking on a course takes them directly to the learning materials.

Customisation and Flexibility

Lock/Unlock Courses

Administrators can decide whether courses are free or locked behind a registration or payment wall.

Set Pricing and Access Levels

Inside HubSpot’s course records, you can configure pricing and set different access levels based on user types (e.g., free users, paying members, VIP members).

Dynamic Progress Updates

Track learner progress using HubSpot workflows. Send automated reminders, progress updates, or congratulatory emails upon completion.

Cross-Selling and Upselling

Use HubSpot’s CRM and dynamic content capabilities to suggest additional courses based on a user’s interests or completed courses.

Benefits of Managing Courses Inside HubSpot

Centralised Data Management

All contact, course, and engagement data stays within HubSpot, providing a single source of truth for tracking learner interactions and outcomes.

Built-In Automation

Leverage HubSpot workflows to:

• Send onboarding emails when a user registers for a course.

• Automate payment confirmation and course access.

• Trigger follow-up campaigns to encourage further enrolments.

Enhanced Personalisation

Use CRM data to deliver personalised course recommendations, onboarding experiences, and progress updates tailored to individual learners.

Simplified Payment Integration

With HubSpot’s built-in payment links, you can easily set up paid courses and automatically grant access upon payment completion.

Real-Life Example: Managing Course Enrolments

Imagine you’re offering a course titled “How to Use HubSpot Effectively”. Here’s how you would manage it using HubSpot and the Nexus Enterprise Theme:

1. Create a Course Record: Define the course details, including its title, description, and pricing.

2. Set Access Rules: Choose whether the course is free or requires payment. Use the lock/unlock feature to control access.

3. Build the Registration Page: Use a HubSpot landing page with a form or payment link to capture registrations.

4. Automate Onboarding: Trigger an email sequence welcoming new learners and providing instructions on accessing the course.

5. Track Progress: Monitor learner engagement and send reminders to encourage completion.

6. Upsell Related Courses: After completion, recommend advanced courses or other learning modules using dynamic content.

What’s Next?

The combination of HubSpot’s Course Object and the Nexus Enterprise Theme opens up endless possibilities for businesses to deliver online training and personalised learning experiences. Whether you’re training customers, onboarding new hires, or offering paid courses, this solution is flexible and scalable to meet diverse needs.

HubSpot’s Course Object, paired with the Nexus Enterprise Theme, makes building and managing online courses intuitive and effective. By centralising course management within HubSpot, you can offer personalised experiences, automate workflows, and drive engagement without the hassle of external platforms.

Are you ready to get started? Contact DigiKat to explore how we can help you set up and optimise your HubSpot-powered courses today!