DigiKat Learning Center

Blog Content and Trends for everything HubSpot, marketing, sales, customer service, and Revops.

AI, Business Optimisation, ROI

Scaling Smart: Aligning AI with Business Goals for Measurable ROI

AI offers immense potential to transform business operations, improve efficiency, and enhance customer experiences. However, realising a strong return on investment (ROI) from AI initiatives requires more than simply adopting the...

Joshua Lawrence

5 mins read

Business Optimisation, Audit

Business System Audits: Ensuring Efficiency in Your Current Processes

As businesses grow, their processes and systems can quickly become complex, leading to inefficiencies that hinder productivity and profit. A comprehensive business system audit is key to identifying these inefficiencies before...

Joshua Lawrence

5 mins read

AI, crm, Business Optimisation

Leveraging Data to Drive Smarter Business Decisions

Data-driven decision-making has become essential for businesses looking to gain a competitive edge. With data analytics and Business Intelligence (BI) tools, companies can transform raw data into actionable insights, enabling...

Joshua Lawrence

5 mins read

AI, Business Systems, Business Optimisation, Organisational Structure

Recognising AI-Driven Roles in Your Organisational Structure

In a rapidly evolving digital landscape, businesses are increasingly leveraging AI and custom automation tools to handle tasks traditionally performed by humans. At DigiKat, we’ve embraced this transformation by developing...

Joshua Lawrence

3 mins read

AI, Business Systems, Business Optimisation

Optimising Supply Chain Management with AI Technology

Discover how AI technology can revolutionise supply chain management, enhancing efficiency, accuracy, and customer satisfaction in the marketing services industry.

Joshua Lawrence

4 mins read

crm, Business Optimisation

Boosting customer retention and loyalty with targeted CRM campaigns

In a world where attracting new customers often costs more than retaining existing ones, customer retention has become a key priority for growth-oriented businesses. Retaining loyal customers isn’t just more cost-effective—it...

Joshua Lawrence

6 mins read

AI, Business Optimisation

How AI is Transforming Business Operations: A Guide for CEOs

AI’s transformative potential for business operations is undeniable. For CEOs, understanding how AI can streamline processes, enhance decision-making, and drive innovation is now essential. This guide covers some of the most...

Joshua Lawrence

4 mins read

Business Optimisation, KPI

Essential metrics for shaping a robust 2025 Business Strategy

As we approach the end of the year, businesses find themselves at a pivotal moment, poised to evaluate past performance and strategise for the future. The fourth quarter is more than a time to reflect; it’s an opportunity to...

Joshua Lawrence

6 mins read