How often would you consider buying a product of a company that you loathe, or dislike? Not frequently, we bet. This is what value-based marketing means. Rather than being the “value” option, value-based marketing talks about the...

Unit economics. They’re what DigiKat is founded on and they’re one of the most important tools in marketing for measuring ROI (return on investment). The term unit economics sounds like it’s very complex and fancy, but it’s...