All businesses operating in the current economic atmosphere understand how inbound marketing works. You first need to attract customers from the internet, convert them into leads, and eventually delight prospects and build customer loyalty. However, the attraction process is not easy and depends on building trust with these strangers via the internet.
The best way to attract customers is to create great content. Be sure to think over your content to capture prospects' attention and push them into looking out for your products. Before making such great content, you should understand the buyer's journey. It would be best to research the buyer's journey in buying your products and services for the success of your marketing strategy. So, what is the buyer's journey, and how does it help? Let's find out!
What is the buyer's journey?
HubSpot refers to a buyer's journey as "an active process or activities that buyers go through when looking for a product or a service in the market." It involves a three-step process that is interlinked:
Awareness Stage
In the first stage, prospects get into a problem or an issue and realize they need a solution. This stage entails understanding what they are going through without checking for the solution first. They need to form goals and challenges that will help them alleviate the problem in the long run.
Consideration Stage
After defining their problems clearly, they are now ready to research their options. The prospects weigh the options at their disposal without considering the brands or company-specific solutions.
Decision Stage
After evaluating all the available options, the prospects can settle for the solution that will most likely solve their problem. They are now assessing brands and companies through the content they have. Buyers also want to know why they are choosing one brand over others. Their final decision depends on the quality of work, positive reviews, experience, or price of the products.
The Importance of Understanding the Buyers Journey
Many companies tend to focus on the decision stage instead of assessing the whole process for their sales success. Your marketing strategy should enable your business to flow with the buyer's journey to the final step. Since most buying processes now happen online without client-company interactions, you have to sell your products with minimal communication through the content you offer to clients at every step along the journey.
The creation of relevant, valuable, and insightful content is a strategy that can help buyers reach the end fast and have trust in the product they have decided to purchase. Expert guidance also builds their confidence and enhances their loyalty.
At the awareness stage, you need to inform and educate. Your content should help the clientele understand their challenges and needs. Therefore, you will be creating detailed blog articles, eBooks, videos, and webinars that they can use to understand their situations.
The consideration stage is where you provide them with the available options and solutions to alleviate their problem. Your content should focus on comparisons, blog articles, product features, video, and buyers checklists.
The decision stage is where most businesses focus. However, after driving your customers and on the above steps, it is now seamless to educate them using your expertise on why your products are the best. You help them build confidence with case studies, words, blog articles, webinars, and client reviews and testimonies.
Growing your online sales can be easy with the right team. Contact us at DigiKat we specialize in HubSpot and use Miro to map out your buyer's journey for accurate insights and comprehensive reports.
