Digital marketing is an ever-evolving field, and it can be difficult to keep up with all the trends and strategies. To help you stay ahead of the competition, here are four fresh digital marketing strategies that you can use to generate leads and increase revenue.
1. Use Thought Leadership to Generate Demand
Thought leadership is a great way to create an authoritative presence in your industry and attract potential customers. It involves producing content that demonstrates your expertise in a particular area, such as writing blog posts, creating videos, or speaking at conferences. By positioning yourself as an expert in your field, you can build trust and credibility with your target audience. For example, the software company HubSpot has been using thought leadership to generate demand for its products. They regularly produce content on topics like digital marketing, sales, and customer service. This content has helped them establish themselves as a go-to source for advice in the industry, and it has also helped them generate leads.
2. Run Viral Competitions to Drive Lead Generation
Viral competitions are a great way to generate leads and increase brand awareness. They involve offering a prize to people who share your content or take part in a challenge. This type of competition can be used to drive traffic to your website or social media pages, and it can also help you build relationships with potential customers. For example, the travel company Airbnb ran a viral competition to promote its new product. They offered a free trip to anyone who shared their content on social media. This campaign was a huge success, and it helped them generate leads and increase brand awareness.
3. Revamp Lead Nurturing Approaches
Lead nurturing is an important part of any digital marketing strategy, but it can be difficult to get it right. To make sure you’re getting the most out of your lead nurturing efforts, it’s important to review your current approach and make sure it’s still relevant. For example, the software company Salesforce recently revamped its lead nurturing strategy. They focused on personalizing their content for each customer and providing more targeted offers. This helped them increase their conversion rate and generate more leads.
4. Try New Channels for Paid Media is a great way to reach potential customers, but it can be difficult to know which channels to use. Trying new channels and experimenting with different approaches is essential to ensure you’re getting the most out of your paid media campaigns.
For example, the fashion brand ASOS recently used Instagram Stories for paid media campaigns. This allowed them to reach a new audience and generate more leads.
These are just a few of the many digital marketing strategies you can use to generate leads and increase revenue. To get the most out of your efforts, it’s important to stay up-to-date with the latest trends and experiment with different approaches. When running viral competitions, it’s important to pick the right prize. Try to pick something that’s relevant to your target audience and that will generate interest. You should also make sure to promote the competition on multiple channels, such as social media, email, and your website.
Event marketing is another great way to generate leads and increase brand awareness. To ensure your events are successful, it’s essential to focus on creating a great experience for your attendees. This could include offering interesting activities, providing relevant content, and giving away freebies. Finally, it’s essential to understand your prospects’ needs and pain points. This will help you create content and campaigns that are tailored to their needs and that will generate leads. You can generate leads and increase revenue by using these four digital marketing strategies. Try experimenting with different approaches and stay up-to-date with the latest trends to make sure you’re getting the most out of your efforts.
