Today, marketers need to balance between performing numerous tasks involved in marketing. Fortunately, marketing automation workflow has helped marketers reduce the burden of marketing. Automation of repetitive tasks has saved marketers from doing the tasks manually.
However, integrating marketing automation workflow in a business is not an easy task. Marketers must be critical when implementing any marketing automation workflow strategy in their business. This will ensure that the marketing automation workflow is streamlined with the business objectives. Read on to find out more about marketing automation workflow. Use the knowledge in this article to optimise your marketing automation workflow.
What is Marketing Automation, and How Does it Work?
Marketing automation involves using software to automate repetitive marketing tasks. Automated activities include sending and replying to emails, updating posts on social media, and advertisements. Marketing automation assists marketers and salespersons, simplifying daily operational activities.
Automating your marketing workflow allows you to focus on other activities that expand your business. The following are some tasks that marketing automation does for marketers.
- Organise and present data accurately to your marketing team.
- Automatically act on data. For instance, if a new visitor subscribes to your newsletter, you can automate sending welcome emails.
- Evaluate your marketing actions. Marketing automation helps you determine if your marketing strategy is generating more sales.
How to Optimise Marketing Automation Workflow
Marketers set up their marketing automation workflow depending on the objectives they want to achieve. The objectives for setting up a marketing automation workflow include:
- Generation of more leads
- Increase in sales
- Increase in traffic volumes
- Convert more leads to customer
Reduce the number of lost leads
To achieve these objectives, marketers have to optimise their marketing automation workflow. The most effective marketing strategies are optimised to achieve specific goals. Below are five marketing automation workflows and how to optimise each.
Welcome Workflow
Users who show interest in your brand by signing up with your company become new contacts. The conversion process begins by welcoming them to your company. Automating welcome emails is the best strategy to start engaging with the new subscriber. The optimisation tip is to send welcome emails as soon as a user signs up with the company.
Re-Marketing Workflow
It is common among clients to lose interest in a brand. The loss of interest could be due to a change of preferences, needs, or if the brand is not meeting their expectations. To bring back such clients, you need to design a re-marketing workflow. Before beginning a re-marketing workflow, take time to plan the strategy well. Find out the reasons why the client lost interest in your brand. When you get sufficient information about the client, begin a re-marketing campaign.
Abandoned Cart Workflow
Clients show interest in your brand by adding your products to their carts. However, the client can abandon the cart. The objective of abandoned cart workflow is to recapture the customer. The optimisation tip, in this case, is to send reminders with attractive offers. Promise to give discounts if the customer finishes the purchase.
Topic Workflow
Topic workflow is suitable for customers who use content to turn leads into customers. The topic workflow involves sending emails with customised content to your leads. Customising content will enable you to capture the attention of the lead.
Lead Nurturing
After acquiring a lead, begin the next step of motivating the lead to make a purchase. Regular engagement with a lead is crucial when converting a lead into a customer. Marketing automation workflow enables you to maintain a consistent engagement with your lead.
The Bottom Line
Marketing automation workflow enables marketers to save time. The time saved can be redirected to other strategic activities in business. It is, therefore, crucial to optimise marketing workflow automation. The first step is to use a marketing automation system. DigiKat helps you build a business with dynamic marketing and sales. Ensure you get in touch now to see how Marketing automation can help.
