As a marketer, you know the importance of segmenting your audience. While demographics like age, gender, education, and income are crucial for understanding the “who” of your target audience, they often miss out on the “what,”...

Digital marketing is not a one size fits all concept. We’ve said that more than once before and we are bound to say it again. Digital marketing is a complex enough way to get sales leads for your business. By letting yourself...

Starting an email newsletter can feel overwhelming when you first get started. A lot goes into creating an e-newsletter when you consider creating, proofreading, designing call to actions (CTAs) and building the email to work for...

In most businesses that work around marketing and sales, they have separate teams to deal with these two different areas of work. Another approach to these two complex areas of business is to align the two through effective...

Social media marketing has become one of the most prominent tools for the success of businesses across the globe. Below are a few tips on how to improve your social media marketing efforts.

DigiKat is coming to Newcastle! We are so excited to be expanding our services into the Newcastle market. We are looking forward to collaborating with new businesses in the Newcastle region and expanding our services to suit...

Modern day audiences are most attracted through social media platforms. Having and maintaining multiple social networking accounts have become the norm for the everyday person. Those who use these sites thoroughly believe what...

Influencer marketing is not just for millennials, despite what some might try to convince you. The beauty of influencer marketing for millennials is actually the same for older generations.