Email marketing has turned into the forgotten channel when it comes to digital marketing. Most digital marketers now swear by Social Media, Google Ads and Display advertising. However, email marketing still yields the biggest ROI...

What is Customer Retention?

Customer retention is the ability of a company or a product to retain its customers over a specified period. Having high customer retention means that customers don’t purchase a competitor’s product or...

Content is King

Even back in 1996, Bill Gates realised that content was going to be incredibly important. The quote Content is King was already coined before Google was founded (1998). Bill Gates’ opinion back then was that...

What is a Sales Funnel?

The sales funnel is the buyer process that companies lead customers through when they are purchasing products. The concept is just like a real-world funnel, you pour a lot of substance in at the top and at...

Cold calling used to be the favourite tactic of salespeople. Get a big list of phone numbers and call people who might be interested in your products. But the problem is that you don’t know if people really are interested. It’s a...

Generating effective leads for construction companies is important, just like any other business. At DigiKat, we understand that each industry is different and requires unique approaches in order to have success. While the...

As a marketer, you know the importance of segmenting your audience. While demographics like age, gender, education, and income are crucial for understanding the “who” of your target audience, they often miss out on the “what,”...

Digital marketing is not a one size fits all concept. We’ve said that more than once before and we are bound to say it again. Digital marketing is a complex enough way to get sales leads for your business. By letting yourself...