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Blog Content and Trends for everything HubSpot, marketing, sales, customer service, and Revops.

Business Systems, Business Optimisation, Audit, ceo

Preparing for Growth: How CEOs Should Structure Business Systems

As businesses expand, systems that once served them well can quickly become outdated or inefficient. For CEOs and business leaders, preparing for growth means implementing scalable structures that support evolving demands in...

Joshua Lawrence

6 mins read

Business Systems, Business Optimisation, Compliance

Best Practices for Data Management and Compliance in the Age of AI

Data is one of the most valuable assets for modern businesses, but managing it responsibly—especially in the age of AI—is more challenging than ever. With AI and CRM platforms automating data collection and processing, businesses...

Joshua Lawrence

6 mins read

AI, crm, ceo

AI and CRM Trends for 2025 Every CEO Should Know

As technology evolves, AI and CRM systems continue to redefine how businesses interact with customers, streamline operations, and make data-driven decisions. Staying informed about the latest trends in these fields isn’t just a...

Joshua Lawrence

6 mins read

AI, crm, Business Systems

System Scalability: How to Build Business Infrastructure That Grows with You

As businesses grow, so do their operational demands. A scalable infrastructure is critical for supporting this expansion, ensuring that your systems can handle increasing workloads and data without compromising efficiency. By...

Joshua Lawrence

6 mins read

crm, Business Optimisation

Choosing the Right CRM for Your Scaling Business

As your business scales, managing customer relationships becomes increasingly complex—and essential. Choosing the right Customer Relationship Management (CRM) system is a critical decision, as it impacts your team’s efficiency,...

Joshua Lawrence

6 mins read

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Business Systems, Business Optimisation, ceo

Digital Transformation Checklist for CEOs: What You Need to Succeed

Digital transformation is no longer optional—it’s essential for businesses seeking to stay competitive, improve efficiency, and meet evolving customer expectations. For CEOs, leading a digital transformation initiative requires a...

Joshua Lawrence

5 mins read

website design, HubSpot, crm, Business Optimisation

Case Study: Building a Sweet Success Story for Perth Pick n Mix

At DigiKat, we love partnering with businesses that are as passionate about their products as we are about creating seamless digital solutions. Our recent collaboration with Perth Pick n Mix, a candy lover's paradise, allowed us...

Joshua Lawrence

2 mins read

AI, Business Optimisation, ROI

Scaling Smart: Aligning AI with Business Goals for Measurable ROI

AI offers immense potential to transform business operations, improve efficiency, and enhance customer experiences. However, realising a strong return on investment (ROI) from AI initiatives requires more than simply adopting the...

Joshua Lawrence

5 mins read