The Best Content Marketing Tools and Apps for 2022

Most digital marketers consider content creation a top priority. Good content is crucial to running an effective marketing campaign.

Content marketing serves the purpose of attracting and retaining customers. Creating valuable content consistently helps to enhance consumer behaviour. 

For business owners to establish their companies, they need to deliver high-quality content. But most marketers still depend on emails and spreadsheets to manage their marketing. These are manual tools and provide little opportunity to improve business marketing operations. 

So, what are the best content marketing tools and apps for 2022? Let's discuss a few that will help you research, plan, create, and publish content. 

1. HubSpot

HubSpot is a CRM suite with all the tools you need for sales, marketing, customer service, and content management. The sales platform helps marketers to manage their content and identify target customers. The marketing platform lets you create quality content. 

HubSpot offers many features like popup tools, WordPress plugins, chatbots, and live chat for marketing. Most of these features are free and allow you to centralise everything in one location.

Use it to convert more visitors, grow traffic, and run your inbound marketing campaign. You will gain more insight into prospects and close deals a lot faster. Also, it's simple to automate tasks that you don't like.

2. Vidyard

Vidyard is a video marketing platform built for marketers. It has all data and tools that you need for audience engagement.

Use it to record and send videos during all sales process stages. It comes with a free screen recorder and webcam recording tool, making it better and easier to communicate with video. 

With Vidyard, you can build custom dashboards and reports to know videos that performed the best. Share unlimited videos for team updates and customer discovery processes in a few clicks.  

Embed videos and push them straight to YouTube or your website. Marketers can also use Vidyard to send video emails to share on social media or Gmail.

3. Canva

Canva has thousands of quality content, professional templates, and images to choose from. Marketers can use it to scale visual content, manage brand assets, and leave feedback. Whether you are downloading, scheduling, or presenting work, you can bring your vision to reality. 

Use the canva team folder to stay organised, manage content, and store brand assets. Schedule, plan, create and publish social media posts across departments, companies, and countries. You can design anything from logos, social media content, documents, and much more.

4. Pexels

Remember you have to be careful about image use to avoid legal troubles. Pexels is a free stock image site that helps creators create amazing designs and products. 

Besides, you don't need to have an account to use it. It offers high-quality photos which are searchable and nicely tagged. Users' source thousands of stock photos images from free websites source and upload them on Pexels. 

Use Pexels to create incredible designs, websites, products, and other work. It has a limited selection compared to other sites like Shutterstock. But it's ideal for thematic, broad images that match a more modern aesthetic. 

5. Notion

Notion is a note-taking and project management software. It helps marketers to coordinate assignments and deadlines for productivity and efficiency. 

It is also a file management tool that provides a unified workspace. Users can comment and take part in ongoing discussions and get feedback. The software comes with a tool for clipping webpages content. 

Also, Notion helps users to save documents, manage files, and schedule tasks. It comes with a four-tiered subscription model: free, team, personal, and enterprise. Take advantage of  the account credit system to earn credits through referrals.

6. Semrush

Semrush allows you to get measurable results from online marketing. You can do content marketing, PPC, SEO, social media marketing, and competitor research from a single platform.  

Marketing professionals can get more data and insights that their competitors can't. It's effective in conducting better data analysis on your competitors marketing strategies and websites. 

Semrush provides access to more than 20 billion keywords for almost 130 countries. Create branded or white-labeled reports to improve your SEO performance. 

Semrush helps develop a data-driven content strategy that focuses on the needs of your audience. It is a go-to tool for traffic and keyword research.

7. Google Trends

Google Trends visualises search terms on Google and trending topics. It offers real-time data on current trends for the past one week and past trends that date way back to 2004.  

Google Trends was designed for journalists, but it is also an excellent tool for marketers. It makes it easy to get details about the services, products, and events that matter to their audiences. It is a vital storytelling tool used to check consumer search behaviour over time.

Google Trends has four main sections to slice data. They include trending searches, explore, year in search, and subscriptions. The data is filtered based on the search section, categories, date, and location.

8. Grammarly

Grammarly is a digital writing system that helps people to write more effectively. It is a product that works on different devices and platforms to empower users whenever they communicate. 

Grammarly is an invaluable tool for marketers who want to deliver content free of errors. It can be used as a Google Chrome extension to scan your writing in different places across the web. It offers editorial suggestions to deliver content that your readers can easily understand. 

Grammarly does not replace the need to proofread your work. Keep in mind that it has its limitations, just like any other technology. Take time to review every editorial suggestion before accepting them. 

Grammarly is free, but it is highly recommended to use the premium version. It scans grammar issues that can weaken the quality of your work.


Choose the Best Digital Marketing Agency

Use the above content marketing tools and apps to improve your marketing operations. Hire a digital marketing company to help you achieve remarkable solutions for your business. Choose an agency that can offer solutions that drive sales, engagement, and leads.

Here at DigiKat, we specialise in HubSpot to guide your path to business success. We will assist you with building marketing solutions optimised for lead generation. Digital marketing is what we do best. 

Book a meeting now for more details about our services.