At DigiKat, we’re always striving to help businesses get the most out of their HubSpot accounts, especially when it comes to training and onboarding new users. That's why we’re so excited about HubSpot's new "Courses" object. This addition is a true game-changer for businesses looking to set up a Learning Management System (LMS) or deliver impactful training programs directly within HubSpot.

Imagine being able to organise, track, and automate all your training programs in one place – no more switching between platforms or dealing with complex integrations. The "Courses" object simplifies everything and opens up a world of possibilities for training teams, educating clients, and upskilling employees.

Here’s a closer look at why we’re thrilled about this update and 5 powerful ways you can make the most of the "Courses" object.

What is the "Courses" Object?

The "Courses" object in HubSpot is designed to help businesses create, manage, and track educational content directly within their CRM. Whether you’re delivering internal training, client onboarding, or public courses, the "Courses" object allows you to centralise your learning materials, track participant progress, and automate communication – all within the HubSpot environment.

For companies like ours, that help businesses set up LMS and train new HubSpot users, this is a revolutionary update. It allows us to streamline training processes, customise educational experiences, and provide more value to our clients.

5 Ways to Make the Most of the “Courses” Object

Here are five creative ways you can leverage the “Courses” object to enhance your training and learning initiatives:

1. Create a Seamless Onboarding Experience for New Customers

Use the "Courses" object to build comprehensive onboarding programs for new clients. You can create a series of lessons or modules that walk clients through setting up and using HubSpot effectively. From understanding CRM basics to advanced marketing automation techniques, you can guide your clients step-by-step.

By tracking progress within HubSpot, you can see where clients might be struggling and offer personalised assistance. This not only improves client satisfaction but also increases the likelihood of long-term retention.

Example: A digital marketing agency can create an onboarding course to teach new clients how to use HubSpot tools like email marketing, landing pages, and lead nurturing workflows. Each module could include videos, quizzes, and step-by-step tutorials to ensure clients are getting the most out of their investment.

2. Deliver Internal Training Programs for Employees

The “Courses” object is perfect for managing internal training initiatives. Whether you’re onboarding new hires or providing ongoing training for existing staff, you can create courses tailored to your team’s needs. This could include training on company policies, sales techniques, product knowledge, or even soft skills like communication and leadership.

By keeping track of who has completed each course, you can ensure that your entire team is up to date with the latest skills and knowledge. You can even gamify the experience with badges or certifications upon completion.

Example: A SaaS company can create a course for new sales hires that covers product demos, objection handling, and CRM best practices. Managers can monitor progress and follow up with additional support where needed, ensuring every new hire is fully equipped to succeed.

3. Enhance Customer Support with Knowledge-Based Training

Turn your frequently asked questions (FAQs) and support topics into structured courses to help customers self-serve and resolve issues faster. The "Courses" object allows you to create interactive learning experiences that cover common support queries, product troubleshooting, and best practices.

By providing a library of self-paced courses, you can reduce the workload on your support team and empower customers to find the answers they need quickly. This approach not only improves customer satisfaction but also builds loyalty by demonstrating a commitment to customer success.

Example: An e-commerce platform can create a series of courses on how to set up an online store, manage inventory, and optimize for SEO. Customers can access these courses at any time, reducing the number of basic inquiries to the support team.

4. Offer Certification Programs to Drive Engagement and Trust

Certifications can be a powerful way to engage both clients and partners. Use the "Courses" object to develop certification programs that validate a participant’s knowledge and skills. This can be a fantastic marketing tool, helping to establish your company as an authority in your field while also creating a new revenue stream.

You can automate certificates upon completion, create badges for different levels, and even build a leaderboard for those who complete the courses. This approach not only incentivises engagement but also builds a community of knowledgeable users around your brand.

Example: A financial services firm could offer a “Financial Planning Certification” course to train clients on managing their investments effectively. Upon completion, participants receive a certificate and a digital badge to showcase on their LinkedIn profile, boosting both engagement and brand visibility.

5. Develop Partner and Reseller Training Programs

If your business relies on a network of partners or resellers, the "Courses" object can be invaluable for standardising training across your network. You can create comprehensive training programs that cover your products, services, brand guidelines, sales tactics, and support protocols.

By ensuring that every partner and reseller has access to the same high-quality training, you can maintain consistency in how your brand is represented and how products are sold or supported. You can also track progress and identify high-performing partners who might benefit from additional incentives or support.

Example: A software company can use the "Courses" object to create a reseller training program, teaching partners how to effectively sell, implement, and support their software. The course could include modules on product features, implementation best practices, and troubleshooting tips.

Conclusion: The Future of Learning and Development with HubSpot

The introduction of the "Courses" object in HubSpot represents a monumental shift in how businesses can approach training and development. It allows companies to centralise their educational content, streamline onboarding, and create engaging learning experiences—all within a single platform.

At DigiKat, we’re already leveraging this powerful tool to help our clients set up LMS and train new HubSpot users more effectively. Whether you're looking to enhance customer onboarding, train employees, support customers, or engage partners, the "Courses" object is a game-changer that can take your training programs to the next level.

Ready to explore how the "Courses" object can work for your business? Contact us today, and let’s transform your learning and development strategy together!