Tag: social media

construction leads

Using Social Media to Generate Construction Leads

Generating effective leads for construction companies is important, just like any other business. At DigiKat, we understand that each industry is different and requires unique approaches in order to have success. While the general process and channels to be explored can work for all types of industries overall, focusing on what will work for your…
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micro influencer

Micro-Influencers: Better Than Macro-Influencers?

Influencer marketing is one of the most effective forms of marketing in the digital world. It has the capability to reach audiences on a whole new level and is essentially a paid form of word-of-mouth marketing. Micro-influencers are those who have a smaller following of around 10,000 to 100,000. These influencers typically engage more regularly…
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Financial Marketer

Things to Know for Inbound as a Financial Marketer

Inbound marketing is important for any kind of business online, without a doubt. But we’re going to look more specifically at financial institutes and banks specifically in this blog to really understand why it is so crucial for their type of business. Inbound marketing helps financial institutes to better engage with their audience. And it…
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video marketing

Why Your Business Should Be Using Video Marketing

Video marketing is an ever increasingly relevant form of marketing for businesses. According to YouTube’s findings, there are about 1 billion hours worth of views on YouTube videos every single day around the world. The average watch time for an individual is 40 minutes a day. And overall, it is predicted that by 2019 video…
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influencer marketing to older generations

Influencer Marketing to Older Generations

Influencer marketing is not just for millennials, despite what some might try to convince you. The beauty of influencer marketing for millennials is actually the same for older generations. They’re so resistant to typical ads that they aren’t responding to them well. Using influencers for older generations works quite similar to using them for the…
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3 Tactics to Drive Website Traffic That Aren’t SEO

SEO or search engine optimisation continues to hold great influence and power in generating website traffic. SEO is one of the most powerful organic tools businesses online have available to them. It works because it focuses on a target market that is looking for what you have to offer.   But SEO can also be…
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inbound marketing

Inbound Marketing

Inbound marketing is a strategy that focuses on pull marketing. Through the creation of content, SEO, social media and brand awareness and turn strangers eventually into promoters.   Inbound marketing follows a four-phase methodology: The process is simple, you take your strangers to visitors (ATTRACT), visitors to leads (CONVERT), leads to customers (CLOSE) and customers…
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SEO and Social Media

The Relationship Between SEO and Social Media

SEO can be seen as a very simple concept. Use a keyword to get yourself found on search engines. It’s typically effective. And it’s free. And while it still does work under this rather simple approach, with it’s constant organic use and the heavy competition, it’s time for businesses to be smarter when it comes…
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Using Effective Content to Boost Your Website Traffic

Your content is a very powerful tool. Content includes written work, photos and video (just to name the main ones) and therefore can really get creative. Especially when you combine different types of content. There are a number of ways to use content to boost your website traffic and ultimately get the leads and sales…
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Influencer Marketing

Influencer Marketing: Are You Using It?

Influencer marketing is bigger than ever with the absolute explosion of Instagram and other social media platforms.   Why Influencer Marketing? It’s Not Pushy Influencer marketing is completely not pushy. You aren’t forcing something on your target audience and are using a method of reaching out to them that they will respond to well. This…
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