When you create an inbound marketing strategy, it is pivotal to know your audience. If you don’t know how your customers are coming to your business. It’s not good to only look inward though, you also have a whole wide variety of...

Imagine the last time you purchased a product at a store. At least for us, we often research the product we want to buy on our laptop first. We start by looking into what the problem is we have and then we look for the solution.

When writing content, like with any other piece of information to be written, the biggest part is having a good understanding of how you should write. Each country has its own writing guides, and Australia isn’t different. The...

Have you ever searched for something in Google and the result didn’t align with your query? To me this is one of the more frustrating things that can happen online. Recently I was looking for great laptop deals. Even though I...

Have you experienced writing a long blog post, researching it for hours and making sure that content is great? That is a great way to earn backlinks, but users need to find your content. If this doesn’t happen all your efforts...

Paid search is an incredibly potent and powerful tool to get a lot of targeted traffic to your website. Often it just takes the click of a button. Create a few good ads and you’re done. However, if you decide to start adding...

Think of the last time you watched traditional television. You were enjoying a great show and then the ads started playing. What is the thing that you normally do? Personally, I would get off the couch and get a drink, get some...

SEO can be seen as a very simple concept. Use a keyword to get yourself found on search engines. It’s typically effective. And it’s free. And while it still does work under this rather simple approach, with it’s constant organic...