One of the more prominent ways to get more visitors to your website is Paid search. Paid search, using search engines and paying money to get high rankings, is still effective. It’s great for Inbound marketing , from increasing...

Welcome to our “Basics”series. This will be a recurring series where we talk about the basics on various topics.

Social Media, the most engaging platform on the internet to date. Social media has become such a phenomenon over the last few years that many businesses are now using it every day. Or at least, they should.

Pillar pages are an incredibly important part of ranking high in Google. Especially now that more and more businesses are writing content. A Pillar page is effectively the core of any Inbound marketing strategy. It allows you to...

A drip campaign is one of the more regular types of marketing that businesses do.  Especially when you use a CRM or an Email marketing platform such as HubSpot or Mailchimp.  These often get high open rates. 

How often would you consider buying a product of a company that you loathe, or dislike? Not frequently, we bet. This is what value-based marketing means. Rather than being the “value” option, value-based marketing talks about the...

Psychological triggers are an incredible powerful tool a marketer can have. By using the right triggers in your writing. It essentially helps you with writing in a way that makes people behave how you want.

How much do you like reading the same content repeatedly? Our guess is that this isn’t something you particularly enjoy doing. The same can be said for your subscribers this is why writing engaging content for your audience is...