A drip campaign is one of the more regular types of marketing that businesses do.  Especially when you use a CRM or an Email marketing platform such as HubSpot or Mailchimp.  These often get high open rates. 

How often would you consider buying a product of a company that you loathe, or dislike? Not frequently, we bet. This is what value-based marketing means. Rather than being the “value” option, value-based marketing talks about the...

Psychological triggers are an incredible powerful tool a marketer can have. By using the right triggers in your writing. It essentially helps you with writing in a way that makes people behave how you want.

How much do you like reading the same content repeatedly? Our guess is that this isn’t something you particularly enjoy doing. The same can be said for your subscribers this is why writing engaging content for your audience is...

What type of content have you engaged with the most in the last few weeks? Most likely it would be video content. This type of content is by far getting consumed the most across the world. On our social media we talked about an...

Webinars are like going back to school. You have the vibe of sitting in a classroom and listening to a teacher. The best teachers were the ones that knew what they are talking about, are engaging and seem very genuine. Bad...

Have you got experience working for a marketing agency, but is it mostly focused on chasing customers and not on pulling customers in? As we mentioned in our outbound vs inbound marketing blog this mindset is a bit outdated.

Sales emails have a few difficult parts to them. It’s relatively easy to make a sales email that gets opened, but it’s another thing completely to write a sales email that turns a reader into a customer. There is an art to trying...